Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 6
By Richard Truett
September 11, 1997
There is no question that Audi is back, competing head-on with Mercedes-Benz, BMW, Jaguar and Japan Inc. and winning. Audi's U.S. sales have been increasing at double-digit rates for almost two years - that's faster than any other automaker. The
latest model from Audi, the A4 1.8 T, should further accelerate the German automaker's return to the mainstream. Earlier this year, I drove a six-cylinder version of the A4, and it's still one of my favorite cars. But if your budget isn't big enough
to accommodate the V-6, the A4 with the 1.8-liter four-cylinder - this week's test car - is a mighty fine alternative. PERFORMANCE, HANDLING The 1.8-liter, in-line four-cylinder engine under the stylish hood of our A4 test car had five valves per
cylinder and was bolted to a five-speed automatic transmission. Audi says the turbocharged engine develops 150 horsepower. The A4, Audi says, reaches 60 mph in 9.8 seconds, which at first might not seem so quick. Initially, the A4 is a bit slow, but
when the engine winds up, the car gets moving quickly. It feels as if zero to 30 mph takes about 6 seconds and 30 mph to 60 mph takes the other 3.8. Although it is turbocharged, the 1.8 T is very civilized. There is no violent rush of power as the
turbo winds up. Instead, power comes on smoothly and evenly. Our test car came with Audi's ''Quattro'' option, which adds all-wheel drive. The five-speed automatic shifted smoothly, but the most efficient way to get power to the wheels is through a
manual gearbox. Also, the all-wheel drive system added weight to the car and that also shaved a few ticks off the 0-to-60 mph time. If you want more performance without getting the optional V-6, the A4 with a standard transmission and sans the all-wheel
drive would be the better choice. I contend that because of the lack of snow and slippery roads here, the Quattro all-wheel drive, a $1,600 option, is not needed in Florida. Fuel mileage was excellent. Our test car went 301 miles between fill-ups and
averaged 26 mpg in city driving with the air conditioner on. That's not bad, considering that I drove with a heavy foot for the better part of a week. Audi's four-wheel independent suspension provides an excellent ride. The A4 is a bona fide sports sedan
when equipped with its optional 2.8-liter V-6. But the four-cylinder engine makes the car more of a regular European sedan, which still is semi-sporty. The ride is firm, but not so much that it punishes you over bumpy roads. With the A4, you get the
athletic feel of a BMW with the well-balanced manners of a Mercedes-Benz. The power-assisted rack-and-pinion steering system scores high for its weighted feel, crisp response and excellent 36-foot turning radius. Ditto for the four-wheel power-assisted
anti-lock brakes, which stop the car quickly in emergency situations. FIT AND FINISH The A4 is deceptive in appearance. Judging by its size, you
could be fooled into thinking the entry-level Audi's a small car. True, it is classified as a compact, but there is ample room for five average-size passengers. With the rear seat folded forward, the car can easily carry large packages. The front bucket
seats are firm, supportive and excellent on long trips. They adjust manually and are easy to configure. The tilting headrests, which can be adjusted for extra support, are a nice touch. The A4'sdash is attractive, nicely styled and laid out, and very easy
to use. Bar graphs and large numbers in the lower center section of the dash display the air-conditioner fan speed and temperature. The system has an automatic setting so that you can dial in the temperature and then forget about it. The analog
instruments, which have red needles and white numbers, are attractive and easy to read. The A4 feels as if it is sculpted from a single block of steel. As a result, parts fit closer together, and you won't hear any squeaks or rattle
. Specifications: Base price: $22,990. Safety: Dual air bags, side-impact protection, front and rear crumple zones. Price as tested: $26,065. EPA rating: 20 mpg city/29 mpg highway. Incentives: None.
Truett's tip: Audi's four-cylinder A4 handles well, looks great and offers excellent quality. The highly advanced, turbocharged engine provides decent zip.