Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
April 5, 1993
Audi calls the S4 sedan the "spiritual successor" to its former 200 Quattro. Most cars fall short of providing religious experiences-though a couple times when we've slammed our fingers in the doors there was a brief one-way conversation with
the Lord. Being a spiritual successor is a heck of a reputation to live up to for a car. Perhaps by "spiritual" Audi refers to the fact that several years ago people charged that some of its cars seemed to take off on their own as if
ghost-driven. More than likely, Audi means the S4 was designed to don a halo for the performance, ride and handling the 200 Quattro lacked. We'll buy that. The S4 provides exceptional get-up-and-go with its 2.2-liter, 227-horsepower,
20-valve, 5-cylinder, turbocharged engine, as we experienced on several occasions when choosing to sprint from the light and leave other, more mortal cars in our wake. Through five gears the 2.2 is really a blithe spirit. One objection to most
five-cylinder engines is that the odd order means they tend to be a bit noisier than a V-6 or V-8. However, the S4's five-cylinder was whisper-quiet. The 0-to-60 claim is 6.2 seconds, while top speed is electronically limited to 130 m.p.h. to ward off
the Walter Mitty in all of us from taking over. The price you pay for above-average quickness and quiet, however, is an 18 m.p.g. city/23 highway mileage rating. While focusing on power, the S4 doesn't shortchange safety. Driver- and
passenger-side air bags and four-wheel anti-lock brakes are standard. And while designed to contribute to performance, the full-time all-wheel drive, speed-sensitive power steering and even the four-wheel fully independent suspension serve dual roles
by helping control contact with the road and the driving environment. All-wheel drive means the S4 grabs the pavement and won't let go; speed-sensitive power steering means you get added power assist tomake those low-speed parking-lot maneuvers
without fumbling or stumbling or needing two chances to slip between two cars at the mall; while the independent suspension provides just enough cushion to prevent jarring and jostling when you opt to motor around aggressively. If allowed two
suggestions to make the ride even more pleasant, we'd add a layer of padding to the bucket seats or soften the foam a tad, and we'd get rid of the Z-rated, 16-inch performance tires that are standard on the S4. On flat pavement those very wide
tires perform as if coated with glue. They're so wide you get an ample patch of rubber in contact with the road. However, when the pavement is uneven, such as on some stretches of expressway or interstate that are deeply grooved from constant
heavy-truck traffic, those tires tend to wander left to right and right to left as if trying to seek a level plane. It's a most unnerving feeling. Smaller all-season, 15-inch radials are
optional at no extra charge. We'd favor those treads. The S4 carries a base price of $46,850. My God, $46,850! We finally discovered where the spiritualism comes into play. That's a hefty price and within chump change of a
Lexus LS400. The Audi is more lively than the LS400, but the Lexus gets the nod in terms of room, comfort, styling, and the ability to tour all day without having to change positions in your chair to relieve the pain. Standard equipment in the
S4 includes alloy wheels; anti-theft alarm system; 5 m.p.h. bumpers; fog lamps; dual power mirrors with automatic defogging; automatic climate control; power windows with driver-side touch down; leather, heated power seats with memory feature; power
tilt/slide glass sunroof; cruise control; Bose AM/FM stereo with cassette; dual visor vanity mirrors; cellular phone; outside temperature gauge; heat ducts to rear seats; tilt and telescoping steering column; and expandable ski/
torage sack. Our test car added a compact-disc player at $790, and with a $445 freight charge the sticker read $48,085. European-car enthusiasts who thumb their noses at U.S. or Japanese luxury performance cars will be pleased with the
responsiveness of the S4. Get rid of the Z-rated tires and they may even smile. Of course, if you have roughly $50,000 to spend on a car, why would you have any reason to frown?