Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 5
By Larry Printz
The Morning Call and Mcall.com
August 24, 1996
Many car companies claim to produce sports sedans. They'll take some lumpy, blobby family boat, strip off the chrome, throw on some sporty tires and a rear deck spoiler, and shout to the multitudes, "OK, we're sporty now!" The reality: Most
of these sedans are frumpy family cars with a spoiler that's as misplaced as Bob Dole in jams. If you really want a sports sedan, this is the one, the modern descendent of the car that defined the genre. Presenting the 1996 328i. If you're a
follower of all cars Bavarian, you'll note the last digit is three higher than last year. That's because the fine folks at BMW have enlarged the in-line six-cylinder engine to 2.8 liters. The results might not look dramatic -- horsepower is only up by 1
to 190. But torque is up 14 percent, to 207 lb.-ft. It's also available lower in the rev range. The result? Stoplight Andrettis can get across intersections faster than you can say "yuppie wannabe." There's lots of juicy power across a broad
spectrum, making it more friendly to those who like to leave the shifting to others (but get the five speed; tangoing with this engine can be sweet). Zero-60 times are seven seconds with the manual, 7.7 seconds with the four-speed automatic. What
makes a BMW such a blast isn't just the speed, but the sweet feel of the machinery. You'll think this car was designed to carve up corners and deliver all relevant information to the driver. To employ a much overused phrase, this is a driver's car.
It's as sporting as any sports car and every bit as agile. The tactile sensations delivered to the driver are only those that help to drive better and, ahem, faster. Exhaust noise at lower speeds is reduced over last year, thanks in part to a new exhaust
system. But it still allows you to hear this engine hum its sweet songs at higher speeds. Mileage was good, averaging 23 mpg in an equal mix of city and highway driving. Inside, the driver and passenger are served by very firm bucket seats. They
feature prominent side bolsters that keep one well-planted during spirited cornering. But a little more back support would be appreciated, as the seat back felt overly flat. The high center console and dash give the car a cockpit-like feel; ditto the
vast array of buttons for the automatic climate and the awesome, but optional, 32-watt Harman-Kardon audio system. Other luxurious goodies include retained power, eight-way power front seats, multi-function computer, heated front seats and traction
control. In case you lose your sense while driving, safety is well taken care of, too. Anti-lock brakes and dual airbags are standard. All-season traction is a must option for the rear-drive 328i. Passenger seat belts have auto-locking retractors to
fit child safety seats. To help prevent the lock being picked, the lock now freewheels when anything other than the correct key is inserted into it. Also, the ignition key and switch
have an ever-changing electronic coding to help prevent theft. On the down side, leather is optional, and you'll find the back seat tight for most grown people. But this is a s-p-o-r-t-s sedan, and driving pleasure is the value here, not space per
square foot. The crisp styling and handling of this true sports sedan outshines its competitors. But then, this car doesn't look like a bloated boat. It doesn't drive like one, either. If you want a sports sedan, don't be fooled by imitations.
1996 BMW 328i Standard: 2.8-liter double overhead cam V-6; five-speed manual transmission; four-wheel anti-lock disc brakes; 15x7 alloy wheels, 205/ 65R15 all-season tires; intermittent wipers; dual power mirrors; illuminated master key; eight-way
power front seats; information display; leatherette upholstery; leather-covered steering wheel, shift knob and hand-brake grip; wood trim; front cupholders; power locks; power windows; automatic climate control; powe
sunroof; 200-watt AM/FM cassette audio system; tool kit; full-size spare. Optional: Automatic transmission, metallic paint, heated front seats and outside mirrors, premium Harman-Kardon audio system, fold-down rear seat, Premium package (leather
upholstery, on-board computer), all-season package. Base price: $32,900 As tested: $39,520