Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
March 5, 1995
A wave of depression overcame us when we opened the front door and peered at the car that had been dropped off for a Test Drive The wife spotted the vehicle, too, raced to the closet and yanked out the uniform hanging
there for just this occasion-double-breasted suit, hand-painted silk tie, white shirt with initials on pocket and cuffs, two socks of the same color, a pair of wingtips and the bottle of cologne without a hotel name on the label. Yes, you guessed
it, it was a Bimmer-the 540i sports sedan. "Puuulllleeeezzzze," we begged the wife. "Every time we put those duds on when driving a BMW, people stop us at traffic lights to ask the price of pork belly futures or if we want to join the Chicago Bar
Association." As usual, however, the pleading didn't work, and we set off to slip behind the wheel of the machine of choice of those who not only wear Gucci and Pucci, but who also know those guys' first names. Regular readers are aware
that we typically hold Bimmers suspect as overpriced and overrated machines that gained fame and notoriety as the "poor man's" Mercedes before the folks from BMW started believing the press clippings and priced their vehicles at levels that would make
Benz blush. Then, too, though BMWs traditionally have been built to breathe fire on autobahns, we've searched the road atlas for years and haven't found an autobahn in the greater metropolitan Chicago region-just a bunch of roads filled with
construction barricades and, therefore, bumper-to-bumper traffic between March and November. To say the least, we entered the BMW 540i with trepidation, which lasted only about two minutes-the time it took to heat the boiler, fasten the belt and
reach second gear. The540i is a little gem, a high-performance sports sedan with a whisper-smooth rocket in a 4-liter, 32-valve, 282-horse-power, V-8 rocket. Each forward gear forces you back into the leather bucket as the slippery smooth
6-speed manual, offered for the first time in the 540i, coaxes every ounce of energy out of the V-8. The tires don't just grab the pavement, they lock on. Take a turn, take a turn at speed, take a turn at a bit too much speed, and the car sits
flat and you sit erect and in total control. Safety isn't just air bags and brakes-though dual air cushions and anti-lock brakes are standard-it's also command of the road. In the 540i, you own it. Then Ma Nature dumped a light load of
snow/sleet on the pavement, just enough so the tire tracks approaching the stop sign looked as if two huge rubber serpants had gotten there first. You promise to tread lightly, until you remember that the 540i comes with traction assist to keep
you pointed straight and sitting upright even when the road surface is dusted in frozen dew. This is about as close as you get to motoring utopia, even if the folks fro
m BMW still insist that the only good seat is a granite one, and the narrower the better. And attached to those seats are headrests of so large they block vision when backing up. While we're listing gripes: If you've got more than one passenger,
the one getting the minuscule back seat better be kin and good-natured to boot. Also, though 4-liter likes to flex its muscle, in doing so it develops quite a thirst. The 14-mile-per-gallon city/23 m.p.g. highway rating means the only thing that
can hold back a 540i is the sight of a gas station-any gas station. Acquiring a 540i is costly. Base price is $48,600. Standard equipment includes speed-sensitive power steering, fog lights, speed-controlled intermittent wipers, dual
power/heated outside mirrors, heated driver's door lock, map lights, removable flashlight in glovebox, 12-way power driver's seat, split folding rear seats, trip odometer, leather upholstery and steering wheel cover, velour carpeting
, power windows with key-off operation, rear-window defroster, air conditioning, power sunroof, AM/FM stereo with cassette, wiring for CD changer, power locks, remote keyless entry, front and rear roll bars, twin tube gas pressurized shocks, four-wheel
disc brakes, cast alloy wheels and all-season radial tires. Add $1,300 in gas-guzzler tithing and another $1,350 for the traction assist, a pricey system that will pay for itself the first time it saves you a trip to the body shop. Then add
the 10 percent luxury tax (for any transaction that exceeds $32,000). A trade-in, of course, will lessen the luxury tax burden. Of course, when you are in the $48,600 region, who quibbles about a luxury tax or the price of pork bellies or membership in
the Chicago Bar Association? Add another $370 for heated seats and $470 for freight and you're on your way. To save a few pennies, you can opt for the 540i with 5-speed automatic rather than the 6-speed manual, because the car with automatic
starts at $47,950, or $650 less. By going with automatic plus dropping the heated seats, you can save $1,000 to help offset the guzzler tax. One word of warning about the 540i: BMW says its owners need to devote their total time and energy to
driving, not sipping their favorite beverage, so this $48,600 machine comes without a cupholder. Gucci and Pucci are welcome, but not the Hills Bros. 1995 BMW 540i Wheelbase: 108.7 inches
Length: 185.8 inches Engine: 4-liter, 32-valve, 282-h.p., V-8 Transmission: 6-speed manual EPA mileage: 14 m.p.g. city/23 m.p.g. highway Pluses: Dual air bags and ABS standard, traction control available as an option. The 4-liter is super quick, yet
quiet. The 6-speed is very smooth. The suspension is a dream. Minuses: You may never pass a gas station that the 4-liter doesn't like. The seats are a bit stiff. The front seat headrests are too large and obstruct side and rear vision. The rear seat
isn't all that roomy. Because there are no autobahns in Illinois, how about just one cupholder, please?
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