Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects for-sale prices on Cars.com for this particular make, model and year.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
These city and highway gas mileage estimates are for the model's standard trim configurations. Where there are optional features, packages or equipment that result in higher gas mileage, those fuel-economy estimates are not included here.
Expert Reviews 1 of 2
By Jim Mateja
September 1, 1991
The 1991 BMW 735i is a great $40,000 car. Unfortunately, it starts at $51,500. The Toyota Lexus LS400 sedan has set the standard-luxury, room, comfort and performance for around $40,000. What does the 735i have that Lexus doesn`t for $11,500 more? A BMW
grille. We test drove the 735i sedan and found it in the same league as the Lexus. The 3.5-liter, 208-h.p., 6-cylinder engine is responsive, and the four- speed automatic is quiet. The gas-filled shocks, anti-roll bars, computer- controlled shock
damping for soft or firm suspension settings and speed- sensitive power steering contribute to the 735i`s boast of one fine road machine. Traction control is a $1,290 option to ensure the 15-inch steel-belted radials don`t slip or slide when
taking off from the light or lose grip with the pavement in a wet corner or turn. Goodies include ABS brakes and driver-side air bag as standard, along with a specially formulated gel-filled rearview mirror that automatically reduces glare from
trailing car lights without you having to fiddle with it. Standard equipment falls into the you-name-it category. But the price versus Lexus lingers. The first question almost every onlooker asked was, ``Does it cost more or less than a
Lexus?`` Interest waned when told the Lexus was less expensive. One more negative. The 6-cylinder and automatic (so much demand for automatic, the five-speed manual was dropped) is rated at 16 m.p.g. city/21 m.p.g. highway and is saddled with a
$1,300 federal gas-guzzler tax.