Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Jim Mateja
September 1, 1991
The 1991 BMW 735i is a great $40,000 car. Unfortunately, it starts at $51,500. The Toyota Lexus LS400 sedan has set the standard-luxury, room, comfort and performance for around $40,000. What does the 735i have that Lexus doesn`t for $11,500 more? A BMW
grille. We test drove the 735i sedan and found it in the same league as the Lexus. The 3.5-liter, 208-h.p., 6-cylinder engine is responsive, and the four- speed automatic is quiet. The gas-filled shocks, anti-roll bars, computer- controlled shock
damping for soft or firm suspension settings and speed- sensitive power steering contribute to the 735i`s boast of one fine road machine. Traction control is a $1,290 option to ensure the 15-inch steel-belted radials don`t slip or slide when
taking off from the light or lose grip with the pavement in a wet corner or turn. Goodies include ABS brakes and driver-side air bag as standard, along with a specially formulated gel-filled rearview mirror that automatically reduces glare from
trailing car lights without you having to fiddle with it. Standard equipment falls into the you-name-it category. But the price versus Lexus lingers. The first question almost every onlooker asked was, ``Does it cost more or less than a
Lexus?`` Interest waned when told the Lexus was less expensive. One more negative. The 6-cylinder and automatic (so much demand for automatic, the five-speed manual was dropped) is rated at 16 m.p.g. city/21 m.p.g. highway and is saddled with a
$1,300 federal gas-guzzler tax.