Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Cars.com Staff
September 1, 2006
Vehicle Overview BMW called last year's update of its flagship 7 Series sedan a freshening rather than a redesign. Launched as a 2002 model, the current-generation rear-wheel-drive 7 Series is available in two forms: as the 750 with a V-8 engine and as the 760 with V-12 power.
Design revisions included a new power dome hood and a modified twin-kidney grille. Rear track width increased, and interiors gained two new leather-upholstery combinations.
Last year, BMW claimed to have refined its iDrive control system, which has been the subject of criticism, and made it easier to use. Changes to iDrive included new menu color schemes, enhanced functionality and a reshaped controller.
For 2007, only an extended-length 760, the 760Li, is available. Power-folding exterior mirrors are standard, and sedans that have undergone the BMW Individual treatment include special leather and interior trim, an Alcantara suede headliner, unique 20-inch wheels and illuminated doorsills.
Exterior In addition to the restyled hood, 7 Series sedans received reshaped rocker panels with pronounced ridges, fresh lighting clusters, and a reworked front bumper and spoiler last year. The 760Li has a chrome roof molding.
The trunk lid, taillamp clusters, rear bumper and spoiler were modified, too. The rear bumper's wraparound portion tucks in more noticeably than before, and the taillamps wrap into the reshaped trunk lid. All models have chrome trim on the bumpers.
One distinguishing feature of the 760 is its high-gloss Shadowline black finish around the side windows rather than matte black and chrome. The standard Electronic Damping Control suspension has a Sport mode as its default. The 760Li rolls on standard 19-inch rubber and is fitted with a self-leveling rear suspension.
Interior Up to five occupants have ample space in the 760Li sedan, and backseat passengers enjoy abundant legroom. An Active Support massage feature is included in the driver's seat, and the front seats have Active Ventilation. The 760Li has Ash wood trim that comes in two tones with inlays.
Detail trim elements have a metallic appearance. A flat-tire warning and a 13-speaker Logic7 audio system that includes a six-CD changer are standard. Rear climate control and a rear, cooled compartment for food and drink are optional.
Under the Hood The 760's 6.0-liter V-12 generates 438 horsepower and 444 pounds-feet of torque. The gear selector for the six-speed Steptronic automatic transmission is located just ahead of the steering-wheel rim. A steering-wheel button selects Drive, Sport or Manual shift mode. Buttons at the front and back of the steering wheel can be used to execute manual gear changes.
Safety BMW's inflatable tubular Head Protection System includes side curtain airbags for the first and second rows. Front-seat side-impact airbags are installed, and rear side-impact airbags are optional. An electronic stability system and Active Knee Protection are standard. Active Cruise Control that uses a radar sensor is optional.
Expert Reviews 1 of 2
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