Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 3
By Jim Mateja
August 28, 1994
Even grownups need toys, which is why BMW builds cars, such as the 325is coupe, and rockets, such as the high-performance M3 makeover of the 325is intoa two-door missile. BMW last produced an M3 performance version of the 3 series in 1991. At that
time it shipped coupes off the assembly line to its Motorsport subsidiary, which undertook the power transfusion, though power at the time meant a beefed up 4-cylinder engine. Today BMW does the conversion work on the assembly line, and along with
thefirst M3 in four years comes the first 6-cylinder engine in the M3. And what you have is a $35,800 toy. The '95 M3 is swift, with a 0- to 60-mile-per-hour reading of about 6 seconds from its 3-liter, 240-horsepower, 24-valve, inline 6-cylinder
engine. A smooth shifting 5-speed helps coax every ounce of energy out of the powerplant. Anti-lock brakes on all four wheels bring the power under control when needed, but if you get a tad aggressive or someone isn't paying attention, a pair of air bags
cushion you from impact. In other words, the M3 is a rather complete package-power and safety wrapped in a $35,800 sticker. While $35,800 is one heck of a package to some, those who dabble in Bimmers see it as a blue-light special. There are reports
of buyers waiting in line for the couple of M3's dealers get each month. Though the M3 may be a toy for the Bimmer bunch, we test drove one purely in the interest of science. Treated it as a job, part of the daily 9 to 5 grind. Let nothing stand in
the way of research. We must admit, however, that science can be fun. Along about second gear, you keep one eye on the road, the other in the rearview mirror watching headlights grow smaller. The 3-liter has a bit of a kick to it, yet the
fuel-economy rating is 19 miles per gallon city/27 m.p.g. highway, so you don't have to spend all of your playtime at the pump. While starting life as a 325is coupe, a few concessions were made to the added performance. The M3 has larger brakes and
recalibrated ABS, along with alimited slip differential, to handle the power. To ease parking and low-speed maneuvers, variable assist and variable ratio power steering was added. Windshield wiper speed even varies based on vehicle speed. The M3 is
smooth and relatively quiet without any need for a rumble-tuned exhaust for performance sound effects. (Who would hear it anyway from 25 car lengths away?) Yet, the M3 does have a few drawbacks. The rear seat is a decoration added to keep insurance
companies from categorizing it as a two seater at higher rates. And though the 5-speed is smooth, there is no automatic-at least not for now. BMW, however, said it is considering adding one soon. As long as spring, summer and fall bring road repairs and
debilitated traffic, there willbe a need for an automatic. The other gripe is a personal one-and the same complaint we've had with Bimmers for years-the seats are s
tiff. If you're traveling the autobahn at 135m.p.h. for 50 miles, you have other things demanding your attention than the amount of foam padding tickling your tush. If you're traveling the Kennedy Repairway at rush hour, it doesn't take seven miles to
realize the back is getting stiff, the butt a bit burdened. "No pain, no gain" doesn't have to apply to car seats. And until the U.S. government builds a no-speed limit autobahn joining the coasts, there will be people who would appreciate a little
less firmness in the bucket they're seated on. Standard equipment in the M3 includes stainless-steel exhaust, a special aerodynamics decor package from front air dam to rear spoiler with ground effects rocker panels, air conditioning, dual power and
heated sideview mirrors, heated driver's door lock that activates when the handle is lifted and windshield washer jets, power windows, power locks, velour carpets, tintedglass, outside termperature display with a freeze warn
ing alert for icy conditions, rear window defroster, AM/FM stereo with cassette, split fold-downrear seats and drop-down tool kit in the trunklid. In an impact, the doors automatically unlock, interior lights switch on andhazard flashers activate.
If you need to change a flat tire, there's even a rechargeable flashlight in the glovebox. Our test car added the cruise control/fog lights package at $455 and the power electric sunroof at $1,120, which is a great feature to have to enjoy the
scenery and circulate fresh air through the cabin, but at $1,100 seems more than a tad overpriced. With a $470 freight charge, the car stickered at $37,845. The orignial M3 was offered in 1988-'91 and was powered by a 2.3-liter, 4. The '95 M3
is the first to offer a 6. While the M3 is an enthusiast's car and the coming BMW roadster due in the fall of 1995 as a 1996 model is also built off the 3-series platform, BMW insists the intent of the M3 is not to build early excitement for the
roadster. "No relation between the two," BMW spokesman Rob Mitchell said. Only 2,000 M3s will be shipped to the U.S. this calendar year, another 2,500 in 1995.