Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
October 18, 1993
The Buick Park Avenue Ultra is not all-new for 1994. It sports the same sheet metal and essentially the same engine as it did a year ago. About the only difference between the '94 and the '93, other than a price increase of $2,304, is that the '94 is a
better car because Buick focused on making a few minor changes that result in major improvements. The '94 Park Avenue Ultra we test-drove offered dual air bags; four-wheel anti-lock brakes; traction control; heated seats; radio and temperature
controls in the steering-wheel hub; non-CFC (chlorofluorocarbon) air conditioning; a 20-horsepower boost in the supercharged V-6 engine; and remote, keyless entry. Only the traction control and heated seats are options. The dual bags, anti-lock
brakes and traction control provide an umbrella insurance policy. Though traction control is an option, we highly recommend it. It helps you get moving in a straight line on slippery pavement, just like anti-lock brakes help you stop in a straight line
on slippery surfaces. Radio and temperature controls in the steering-wheel hub also can be considered safety items, because you can change stations or dial up the heat without taking your eyes off the road. The non-Freon air conditioning
is better for the environment, and, like motherhood, apple pie and cupholders, that can't be knocked. You can't knock the remote, keyless entry, either. When your hands are full of packages, or when you are strolling through a dark parking lot on
the way to your car, it's good to know you only need to press a button on the key fob and your doors unlock and the interior lights go on. The 20-horsepower boost, to 225, in the 3.8-liter engine comes in handy on occasion-such as when you're
merging onto the Kennedy Expressway, moving into the passing lane on Interstate Highway 94 or simply pulling four adults and a trunk full of luggage up one of those steep hills in southern Wisconsin. The mileage rating is a respectable 17 m.p.g.
city/27 highway. Based on how slowly the gauge moved during our test, 17/27 seemed conservative. Granted, you don't need the extra horsepower all the time, but it's nice to have it in reserve, like the traction control. We called up the
supercharger on three occasions-once in merging onto the Kennedy when a fellow in an Accord decided he wanted to pass on the merger ramp (he didn't do it); another when trying to merge into the Kennedy express lanes in morning rush-hour traffic, when
cars in those lanes sail along at 70 m.p.h. and don't take to intruders too kindly (we slipped in); and a third time when trying to maneuver around the fleet of Yellow and Checker cabs parked along Rush Street outside the Marriott Hotel, trying to shut
the road to traffic (we slipped around but had to suffer verbal abuse from the drivers). The one feature we could do without is the heated seats-at least until the mad enginee
r who chose the location for the on/off switch along the bottom left side of the driver's seat comes to his or her senses and moves that switch to the instrument panel. About halfway down the Kennedy in one evening's rush we suddenly thought
middle age had struck, as hot flashes rushed through our body. After a few rushes we realized the heat was coming from the seat-in waves. There was no button on the dash or console armrest, no light in the instrument panel advising that the heated
seats were on and, more important, indicating how to turn them off. After fumbling around the seat for several moments, we found the switch. We had accidentally activated it when pulling the safety belts from the door pillar. A red light next to
the switch flashes on to let you know the system is active, as if the aroma of burning flesh didn't serve as early enough warning. But who is going to see a red light at the bottom of the driver's seat. How hot was it? The seat
heats to 107.6 degrees. If you haven't discarded polyester from your wardrobe by know, you will if you get the heated seats in the Park Avenue Ultra. Please move the switch, fellas. When redesigning the seat heater switch, Buick also needs to come
up with a change in the outside rearview mirrors. The Park Avenue driver- and passenger-side windows come with a fake vent glass in a thick frame. The frame is so thick that the outside mirrors had to be positioned farther back on the door. The location
and tiny size of the mirrors make it difficult to focus on what's behind or alongside you and to determine how far away it is. Those aggravations should be dealt with, because Buick took pains to focus on details to make the driving experience
very pleasant. Seats are wide and supportive and the most comfortable in the industry. You'd like to take them with you into the den. Interior room is spacious, and most instruments are positioned for easy use, although we would prefer that the light
switches, which are in the driver's door, would be on the dash. Our test car was equipped with the touring suspension, which means total road comfort and the feeling of control over the driving environment. No road abrasions filter into the seat
or the wheel to disturb you. The suspension is in harmony with the road. Other nice features include a center arm housing dual cup, change and cassette holders; and dual sun visors with large visors you can swing to the side to block glare while
you keep the small visors in place to prevent glare from ahead. The big visor has a slip-out shade you can position over the inside rearview mirror to prevent glare from slipping into the cabin. One other item worth noting is the sharply sloped
hood. In most cars, when the hood slopes like that it disappears from the driver's view. That leaves the driver with the impression he or she has only 3 inches of crush space ahead. The Park Avenue, however, sports a Buick crest ornament on the hood,
which gives you the perspective that the hood is 6 feet long and that you have ample metal in front as protection in an impact. Nice touch. The base price is $31,699, and all the power items and comfort and convenience features are standard.