Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 6
By Tom Strongman
July 28, 1998
The GS is a Regal with an attitude, thanks to 240 supercharged horsepower and a suspension tuned for athletic handling. This five-passenger sedan, which starts at $23,890, is a sports sedan for the mature adult who wants above-average performance
at a reasonable price. The list of standard equipment includes items such as traction control, anti-lock brakes and leather seats. The test car was black with dark-gray lower-body cladding, set off by chrome 16-inch wheels. The look is subtle, the effect
understated. The Regal shares its basic platform with other GM products such as the Oldsmobile Intrigue and Pontiac Grand Prix, although it has its own personality. The wheelbase has been stretched to 109 inches, which creates more room inside.
Buick says the new body has a built-in safety cage for occupant protection. The ride is not as firm as the Grand Prix or as supple as the Intrigue. The benefits of a tight, strong body structure show up in a compliant ride and a lack of squeaks
because engineers can tune the suspension to soak up bumps without having to compensate for the body flexing. Consequently, the Regal GS has responsive handling without a rough ride. The supercharged, 3.8-liter V6 has the throttle response of a
small V8. The only penalty for the extra power is extra sound and a few tingles that can be felt through the steering wheel full throttle. By mounting the engine on a separate cradle isolated from the body with rubber mounts, engineers were able to keep
noise and vibration from making its way into the cabin. The Buick's level of noise and vibration, however, seems to be less than in its sister car, the Pontiac Grand Prix. Getting this kind of power to the ground through the front wheels can be
tricky, and occasionally they wiggle and fight for traction when you floor it. Traction control is a blessing, especially in bad weather. Safety equipment includes dual airbags and side-impact protection. Once inside, the light-gray leather
seats have vertical seams for comfort, and side bolsters large enough to give lateral support but not big enough to make it hard to get in. Buick's seats are a source of pride to the company, and these continue that tradition. Longer seat tracks increase
the amount of fore and aft travel. Instruments are legible dial gauges. The trip computer consists of a digital readout in the lower section of the tachometer. The radio is located up high in the center of the dash where it is easy to reach. This
is a new unit, but some of its switches are still quite tiny. Soft-touch, remote radio controls are nicely integrated into the wheel where they can be used without the driver ever having to take her hands from the wheel. The optional dual-zone
heating/cooling system has push buttons instead of rotary-type dials. The additional length of the wheelbase, along with sculpted backs of the front seats, improves rear-seat knee room. A lockable pass-thro
ugh to the trunk is good for skis or other long things. An integrated child seat is available. Some back-seat passengers might find that the seat tips back too far, making it uncomfortable on long trips. While the GS is not for everyone, its strong
acceleration, comfortable leather seats and long list of standard equipment makes it quite competitive with the other cars in its segment. Price The base price of our test car was $23,890. Options included 6-way power passenger seat, dual-zone
air conditioning, steering wheel radio controls, compact disc player and chrome wheels. The sticker price was $25,805. Warranty The basic warranty is for three years or 36,000 miles. Vehicles for The Star's week-long test
drives are supplied by the auto manufacturers. Point: The Regal GS is a mature sports sedan that has a lot of standard equipment, a reasonable price and lots of power under your foot. In addition, it feels tight a
is bigger inside. Counterpoint: The interior design has been improved over the old model, but there is room for further refinement in terms of how easy secondary controls are to use. SPECIFICATIONS: ENGINE: 3.8-liter,
V6 TRANSMISSION: automatic WHEELBASE: 109 inches CURB WEIGHT: 3,520 lbs. BASE PRICE: $23,890 PRICE AS DRIVEN: $25,805 MPG RATING: 17 city, 27 hwy.