The Rendezvous is Buick’s brand-new model for 2002 — a crossover vehicle that blends the virtues of a sedan, sport utility vehicle and minivan. It is the first truck-based Buick since 1923. With the Rendezvous, Buick hopes to attract more younger buyers and counteract the brand’s appeal to older motorists. To help in that quest, long before it went on sale, Buick exhibited the Rendezvous at golf tournaments, the COMDEX computer dealers’ convention and various public events. Read More
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