Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Warren Brown
July 19, 1996
IT WAS TIME to say goodbye to the man and the car. The man was my father, Daniel T. Brown Sr., who died June 20 at 83. The car was the Buick Roadmaster, which expired this summer. The two shared more than season of departure. They were big,
conservative and peculiarly American. They had attitude. A lifelong teacher, my father understood the importance of discipline, work, merit and serving one's country. For Daddy, that also meant "buy American," which mostly meant buying General Motors
when it came to cars. My father and late mother, Lillian, owned a number of GM automobiles, mostly Chevrolets. When they came into a bit more money, Daddy wanted a more substantial car, "a big Buick," he said. But Mom wanted a Cadillac, and got
it. So, I figured it only fair to drive the last of the Roadmasters, the biggest of Buicks, to my father's funeral. That, plus the American flag honoring his Army service in World War II, was a fitting tribute to a life well lived. Background: The
hard truth is that the Roadmaster is gone because many of its would-be buyers, like my father, are gone -- or going. Buick officials said the average age of Roadmaster buyers is 65. Those buyers don't tend to be repeat customers. That's why Buick this
summer ended production of the big, rear-wheel drive Roadmaster, whose name originally appeared in the Buick lineup in 1936 and continued through the 1958 model year. The name was reintroduced on the 1991 Roadmaster Estate Wagon and 1992 Roadmaster
sedan. But the new Roadmaster's sales were dismal, falling 19 percent to 6,512 cars sold in the first four months of this year from a skimpy 8,037 sold in the same period last year. A similar fate affected the like-bodied Chevrolet Caprice and
Cadillac Fleetwood Brougham models, which also ended production this summer. Despite their considerable girth, I'm going to miss these cars. They were as comfortable as they were large. Every one of them, in fact, was a master of the road, especially
on leisurely cross-country trips. And, Lordy, they were loaded! Power everything: windows, door locks, front seats, steering, brakes. You only needed a few fingers and right foot to drive these cars. Standard equipment on all Roadmasters included
anti-lock brakes, dual air bags, electronically controlled air conditioning and analog gauges. Also standard was a 5.7-liter V-8 engine rated 260 horsepower at 5,000 rpm with torque rated 330 pound-feet at 2,400 rpm. And, of course, an electronically
controlled, four-speed automatic transmission was standard. Complaints: The bigness of it all -- nearly 18-feet-long and seven-feet wide, weighing 4,211 pounds. Praise: The bigness of it all, plus overall craftsmanship, "roadability" and
comfort. If you like big cars, you'll love this one, which is still hanging around some Buick dealer lots. Head-turning quotient: A thing of great dignity. Ride, acceleration and handling: Float, zoom and float. Th
e test Roadmaster's big V-8 took the worry out of lane changes, an often frightening experience in New Orleans traffic. Braking was excellent. Mileage: About 23 miles per gallon (23-gallon tank, estimated 510-milerange on usable volume of recommended
premium unleaded), combined city-highway, running with one to six occupants and a fully-loaded trunk (21 cubic feet). Sound system: AM/FM stereo radio and cassette with compact disc, GM/Delco. Excellent. Price: Base price on tested 1996 Buick
Roadmaster Limited sedan is $27,490. Dealer invoice on base model is $25,153. Price as tested is $29,025, including $945 in options and a $590 destination charge. Purse-strings note: Prices on leftover 1996 Roadmasters (and companion Chevrolet Caprice
and Cadillac Fleetwood Brougham models) are highly negotiable. Shop carefully. Also consider buying used for an even better deal.