Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Warren Brown
August 13, 1993
IT BEGAN simply. Short distances, at first. Little truck rides in little trucks. Time passed. The distances grew longer, the trucks bigger. Still, I thought I wasn't hooked. Trucks? Take 'em or leave 'em. No biggie, I thought. Then, Jodi
called. She schedules test vehicles for General Motors Corp. A Corvette ZR-1 was available, "And," she said, "we have this truck . . ." There was no logic to what followed. I wasn't moving anything. No reader had called to demand equal time for
trucks and cars; and the truck in question was a Chevy K1500 Fleetside pickup -- regular cab, long bed, four-wheel-drive, a big hugga-mugga. Getting the thing out of GM's Washington garage would be a chore. Parking it anywhere else in the city would
be dang near impossible, certainly inconvenient. I said, "Yes." "The truck?" Jodi asked. "Yes," I said. She said nothing; and in her silence, I recognized my addiction. I had become, in the parlance of the auto industry, a "personal
user" -- an individual who drives pickup trucks more for pleasure than work. Ashamed, I waited until Jodi left before going to collect the keys. Background: It wasn't always this way, this "personal user" phenomenon behind the rapid growth of
light-truck sales, which includes (vans, minivans, sport-utility vehicles and pickups). Seventy-five years ago, U.S. auto dealers sold one truck for every 100 cars that left the new-vehicle lot. Today, dealers sell one truck for every three cars sold; and
truck sales are growing, while car sales are running flat. Auto makers have responded to the growth of the personal-user truck market by trying to make trucks more like cars. Initially, that effort embraced the obvious -- softening truck suspensions,
giving truck cabins the auto luxury treatment, that sort of thing. But now, prodded by consumers and the federal government, the personalizing of trucks involves more substantial changes. Take Chevy's K1500 Fleetside pickup. New front grille aside,
there virtually is no difference in appearance between the 1993 model I drove and the 1994 truck going on sale this fall. Ditto handling and performance. The real changes are in safety. The 1994 model is equipped with side-door guard beams to help
reduce the risk of injury in side-impact crashes. Roll-over roof-crush protection has been improved. Rear-wheel anti-lock brakes, standard in 1993, are standard again in 1994. Also added for the 1994-model year is a seemingly nonsensical "improvement" --
a high-mounted rear center stop light on a truck that, by its very high-riding design, already had two high-mounted stop lights. Complaints: GM could've given us a driver's air bag in the 1994 K1500. It didn't. In the 1993 truck, instrument-panel
glare on the rear cabin window is still a problem. There's no relief in the 1994's instrument panel design. Praise: Excellent overall construction in the 1993 model,
and GM engineers say the 1994 body is both tighter and quieter than that of its predecessor. Easy to use, the "Insta-Trac" system lets you shift from two-wheel-drive-high to four-wheel-drive-high at any speed. The K1500 can be equipped to carry
payloads up to 2,298 pounds and to pull trailers weighing up to 8,500 lbs. Ride, acceleration, handling: Super-smooth ride for a pickup, even lightly loaded. Handling was good; but anyone who thinks the thing handles like a car hasn't been in a car
lately. Acceleration was excellent. The test model came with an optional 5.7-liter V-8 engine rated 210 horsepower at 4,000 rpm with a maximum torque of 300 foot-pounds at 2,800 rpm. The standard K1500 engine is a 4-liter, 165-horsepower V-6.
Braking was excellent, with included power front discs/rear drums with anti-lock backup. Mileage: Not much. About 15 to the gallon (25-gallon tank, estimated 363-mile range on usable volume of regular unleaded), runningc
mbined off-road and highway, driver only. Sound system: AM/FM stereo radio and cassette by GM Delco. Okay. Price: Base price of the tested 1993 K1500 pickup is $16,125. Dealer invoice is $14,109. Price as tested is $18,633, including $1,908 in
options, such as a four-speed automatic transmission, and a $600 transportation charge. Purse-strings note: I like the darned truck, but would wait to get the 1994 model with side-impact barrier protection.