Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Jim Mateja
February 28, 1994
The problem with a diesel-powered truck is the commotion from the engine. Sometimes it sounds as if you just wandered onto the range during happy hour at the annual NRA convention. A while back we ventured out in a 1994 Dodge Ram pickup
with a 5.9-liter, 175-horsepower, six-cylinder diesel. At idle it sounded as if someone was dropping boulders into a metal drum. So, when Chevrolet offered to park its diesel pickup in the driveway, we accepted with a bit of concern-and a wad of
cotton in each ear to cope with the noise. Yet when the 1994 Chevy Fleetside four-wheel-drive, extended-cab pickup arrived-with a 6.5-liter, 155-horsepower V-8 diesel, we quickly found that the concern over diesel racket was unfounded. The
Fleetside's V-8 was much quieter than the Ram's six, with the sound more like pea gravel, rather than boulders, being dropped in a metal drum. Once up to cruising speed the diesel quieted even more, as if sand was being poured into that drum.
Inside the passenger cabin when traveling at highway speeds, you'd be hard-pressed to tell whether it is a diesel or gas engine under the hood. About the only telltale clue is that the fuel gauge doesn't move often or far with the diesel. When
we pulled up to the pump to refuel, however, diesel was 18 cents a gallon more expensive than gas. At least with diesel you get more miles of travel between pit stops. The Fleetside diesel is rated at 15 m.p.g. city/19 highway with four-wheel drive,
which compares with a 13/17 rating with the 5.7-liter V-8 in the comparable gas-powered four-wheel-drive truck. Like the Ram, the Fleetside comes with anti-lock brakes, or ABS, but unlike the Ram, you can only get rear-wheel ABS and not
four-wheel. Also, there's no air bag in the Chevrolet, which won't have one until the 1995 model year. Ram has one now. While the Ram is a fine truck-except when equipped with a diesel engine-the Chevy pickup boasts a major benefit over the
Dodge. The Fleetside has a 3-inch lower step-in height than the Ram, which stands high to foster the bold, macho, big-rig look. The Chevy has easier step-in and slip-out capability. Our test truck was an extended-cab version, which meant room
behind the front seat to hold a few kids or several bags of groceries without having to stack them in the rear cargo bed. (The groceries, not the kids. Kids never should be carted in the open back. Cats, yes, but not kids.) However, the truck
didn't have power outside mirrors. In such a wide vehicle you need power mirrors, because there's no way to reach the passenger mirror from the driver's seat unless you stop and pull over to the shoulder of the road. A change that needs to be
made is in the power window and power door-lock controls. The buttons are next to each other and are roughly the same size. In the dark you may think you're lowering the window but end up u
nlocking the door. Chevy needs to redesign the size and shape of these buttons or relocate one to avoid the confusion. The Fleetside started at $18,179. Options such as automatic transmission at $890 and the diesel engine package at $3,670, which
includes the engine and twin batteries, block heater and five-year/100,000-mile warranty coverage, brought the sticker to $25,881. Add $600 for freight.