Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 3
By Jim Mateja
April 25, 1994
A Chevrolet that turns heads but doesn't carry the Corvette nameplate. A Chevrolet that has people in their teens and 20s turning thumbs up at a four-door sedan and the thirty- and forty somethings talking domestic rather than European or
Japanese. A Chevrolet that goes back into the archives to retrieve the popular Impala name, last used nine years ago, and the SS, or Super Sport, performance designation, which has been dormant for 25 years, for perhaps the best car the automaker
has offered since retiring those names. The 1994 Chevy Impala is one fine machine that makes us tip the chapeau to the engineers and designers for assembling such a stunning piece of hardware, while we shrug our shoulders in amazement that it took
those engineers and designers so long to delouse the Caprice and make it fit for humans again. Impala, a Caprice derivative, is everything Caprice was hoped to be but isn't. Caprice, if you believe the gossip in Detroit, was the supposed
crowning achievement of now retired GM chief design guru Chuck Jordan. He reportedly said it was his best work. Some GM division general managers, however, turn red and begin to babble uncontrollably while their limbs shake when they look at the
design legacy Jordan apparently left behind. Whereas Caprice is frumpy and dumpy and looks like it's in sore need of a girdle to camouflage the lumps and bumps, Impala is smooth, clean, lean and even a bit sassy. The rear end doesn't look like an
addendum, unlike on the Caprice. Several well-placed metal Impala logos, a body-color grille with a white Chevy bowtie logo in the center and body-color front and rear fenders complement the sporty effect. What really sets apart the
rear-wheel-drive Impala and makes it seem more of a relative of the front-wheel-drive Pontiac Bonneville than the rear-wheel-drive Caprice is the engine/suspension combination, which is Chevy's police-package performance hardware, in civilian garb.
You'll hear raves about Impala's 5.7-liter, 260-horsepower V-8 and how it gives vitality to the four-door sedan. Little sport coupes idling at the line next to the family cruiser will wheeze exhaust fumes when they fail to pay respect to the Impala SS.
The V-8, lifted from the Vette, is a needed injection from the fountain of youth for the big family sedan. Acceleration is smooth and upbeat, without any hesitation or lag time. There's no pausing for a gulp of breath when you step on the pedal. The 5.7
wants to run. But it's the suspension that really sets apart Impala. The front suspension, with its steel-alloy springs and anti-roll bar, is the same as that in the Caprice. But the rear suspension, with its gas shocks, steel springs and
anti-roll bar, is lifted from Chevy's police package. It's the suspension that makes Impala a sure-footed machine not prone to fumbling or stumbling. It took about a quarter mile
on the track at Elkhart Lake, Wis., last summer to appreciate the SS prototype. No roll, no sway, no lean. Impala sits flat. The addition of 17-inch treads helps Impala fasten itself to the pavement, whether the road wanders left or right, up or down.
The 5.7 feels so good because the suspension lets you enjoy its maximum output. Now, months later, testing the production version of the Impala SS back on the roads of Illinois, the 5.7 is just as quick. The car is just as nimble, lively and-one
other thing so many Chevies have promised to be but have fallen short of over the years-fun. Pontiac turned attention away from sport coupes and toward sport sedans when it unveiled the Bonneville SSE in the 1980s. It was the SSE that gave the
concept of U.S. sports sedans credibility. The Impala SS, rather than owing any heritage to Caprice, seems to be a rear-wheel-drive descendant of that SSE. To complement the engine and suspension, Chevy came up with w
de, supportive seats that serve a dual role. They hold driver and passenger in place during maneuvers at speed and provide cushioned comfort when you opt simply to cruise down the interstate and take in the scenery. Kudos to Chevy General
Manager Jim Perkins, a veteran dirt-track racer before age and belt size started catching up with one another and the corporate world beckoned. Perkins could have let Caprice rot as a family sedan/taxicab. He opted to inject some life into
it as an Impala, taking the SS (for Super Sport) route now that Jordan no longer is around to mess up the sheet metal and foster the image of Caprice as being a 4,000-pound luggage carrier. And isn't it odd that some of the better styles coming soon
from GM-the Oldsmobile Aurora and Buick Riviera, along with that Impala SS-are post-Jordan artworks? The Impala SS provides maximum performance, with the added benefit of optimum attention to safety. Dual air bags and four-wheel anti-lock brakes
are standard. Unfortunately, Chevy is teasing the public with the Impala SS. Chevy will build only 6,058 of the cars in 1994. At least that's up from the original plan to assemble only 5,000 this year. Chevy will have the capability to build
15,000 in 1995, when you also will see colors other than black-such as red, white and green. Though the numbers will be limited, the Impala SS serves notice that Chevy is turning its attention back toward keeping the consumer happy rather than
keeping the Japanese away from the U.S. coast. Rather than building cars to match the Japanese, Chevy shows with the Impala that it is building a car the Japanese will have to match. The Impala SS starts at $21,920, which includes most of the
equipment you'll want or need. But, considering that only 6,058 Impalas will be available this year, be prepared to add a sky's-the-limit premium for the right to own one. There are rumors of some dealers charging $5,000 more than full sticker