Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 6
By Larry Printz
The Morning Call and Mcall.com
February 15, 1998
If you're looking for any 1998 Geos, you have a long look coming. Chevrolet has done away with the brand, but the cars survive, now badged as Chevrolets. Make no mistake though, the '98 Prizm is still an identical cousin to Toyota's
Corolla. Both are built at the same plant, and both got similar upgrades for the new year. That starts with a new set of clothes, fresh, but blandly conservative. Not exactly startling, but safe. That bland econocar exterior belies the newfound
power under the hood. Now motivating the Prizm is a 1.8-liter double overhead-cam four-cylinder engine, good for 120 horsepower, a 15-horsepower increase over last year. With 66 fewer pounds to move around, it lets this little scooter haul asphalt. Three
transmissions are available: A five-speed manual is standard, with three- and four-speed automatics offered as options. This is a silky smooth drive train that reeks of refinement and even at full tilt, there's not a lot of engine noise filtering
into the passenger compartment. There's good power at all speeds -- even with the automatic transmission -- for safe passing. It never feels underpowered. Yet the power doesn't diminish its excellent fuel economy, rated at 28 mpg city, 36 mpg highway.
Handling was quite good, thanks to the optional handling package. This includes bigger tires and a front stabilizer bar that allows the already tossable Prizm to be almost athletic. There's still some body lean, and it's up to you whether the slight
handling difference is worth the extra money. Inside, the Prizm is a mixed bag. While it might be made at the same factory, the seating position is nowhere near as comfortable as its Toyota counterpart. There's little adjustment for the driver's
seat, which is mounted low in an already low vehicle. The Prizm is an inch lower than its Toyota counterpart. This makes every other car on the road look bigger, even Chevy's own Cavalier. The seats are spongy and uncomfortable. The dash is a model
of efficiency, with good ergonomics and high quality switch gear. The dash itself feels cheap, with lots of hard plastic, but it was assembled impeccably. One minor complaint was the new stereo. First, it's mounted too low in the dash, making it easy to
knock the transmission lever, and second, it isn't as good as Toyota's radios, with a tinny sound and hard to push buttons. But ride comfort was good, as was noise insulation. Trunk space is improved -- 12.1 cubic feet can swallow a nice amount of
stuff. Safety is good, too. The front disc-rear drum brakes can be equipped with anti-lock. Side air bags are optional, unusual in this class. Other nice features include an outside temperature gauge, and automatic locking if the car is unlocked for
more than a couple of minutes. Of course, all this niceness isn't cheap. There are two trim levels, base and LSI. The test vehicle was a fully loaded LSI, with handling package and
lots of power goodies. What started out at a reasonable $14,673 zoomed to an eye-popping $19,488, a lot of money for a car this size. But if you take it easy on the options, this little scooter will transport you with uncommon comfort, quiet and
great economy for years. Just don't call it a Geo. 1998 Chevrolet Prizm LSI Standard: 1.8-liter double overhead-cam I-4 engine, power brakes, power rack and pinion steering, rear stabilizer bar, daytime running lamps, remote releases,
adjustable seat belts, dual outside power mirrors, full wheel covers, power door locks, floor mats, console with cup holders, cargo area light, rear heating ducts, keyless entry, intermittent wipers, split folding rear seat. Options: Group 3
(air-conditioning, AM/FM-CD player with four speakers, cruise control, handling package, tilt steering wheel, power windows), four-speed automatic transmission, anti-lock brakes, 14-inch alloy wheels, side air bags, rear window
defroster, tachometer. Base price: $14,673 As tested: $19,4 88 EPA rating: 28 city, 36 highway