Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Rick Popely
April 20, 2001
Vehicle Overview The Prizm is a clone of the Toyota Corolla with minor styling and equipment differences; but despite its close kinship, the Prizm has never been as successful as its Japanese cousin.
Both cars are built at a California plant that General Motors shares with Toyota. When Toyota switches to a new version of the Corolla in the next year or two, Chevrolet is expected to drop the Prizm.
Exterior Available only as a four-door sedan, the front-drive Prizm is 174 inches long about an inch shorter than the Honda Civic sedan and 7 inches shorter than the Chevrolet Cavalier.
Interior The Prizm comes in base and more-expensive LSi price levels. Air conditioning is standard on both, but the LSi has several other standard features, including power windows and locks, cruise control, a rear window defogger, tachometer and tilt steering column.
Both models seat five, but only the LSi comes with a 60/40 split folding rear seat. Chevy lists trunk capacity as 12.1 cubic feet without the rear seat folded.
Under the Hood The Prizm uses the same 125-horsepower 1.8-liter four-cylinder engine as the Corolla. A five-speed manual transmission is standard, and three- and four-speed automatic transmissions are optional.Side-impact airbags for the front seats and antilock brakes are optional.
Driving Impressions Because it is a Corolla in disguise, the Prizm offers the same quality, reliability and smooth, refined performance. But because the Prizm isnt as popular as the Corolla, new or used, it has a lower resale value.