Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
October 31, 1988
Leather seats and penta-star hood ornament do not a luxury car make. TheChrysler Fifth Avenue is ample evidence of that. The `88 Fifth Avenue has become the `89 until production stops at Kenosha in December. The rear-wheel-drive luxury model gives
way to a front-wheel-drive replacement in 1990, built off the C-body New Yorker. The `90 FifthAvenue, with a new Chrysler-built, 3.3-liter V-6, will be assembled inBelvidere. Nice while it lasted, since every Fifth Avenue built and sold the lastfew
years brought about $5,000 profit into the Chrysler treasury. In thatrespect, the car surely will be missed. But the Fifth Avenue is long of tooth and short of the technology neededto justify a $1,102 increase for 1989, to $18,345. It took a
long time cranking before the 318 V-8 came to life. When itdid, it hesitated before responding to pedal command. That comes with age.Vinyl landau roof treatments were nice in the `70s, until people realized how much cleaning they require and how poor they
look when torn or faded. What`s a luxury car without power seat controls? But what are power seatcontrols when buried under the armrest so you have to open the door to pushthe button and move the seat back? In one concession to modern times,
an air bag was made standard for theremainder of the model run.