Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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Value for the Money
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by Hottoddy from Toledo Ohio | June 17, 2012
I bought my 1991 Chrysler Imperial in 2006 for $3000. Book Value was almost 2 times that amount. But in less than a Year on a Trip to The Henry Ford in Dearborn Mi. From Toledo Ohio. My Friend fliped down Vanity Mirror & all the Lights started flashing. Went dead as I came upon a Autozone Store. Battery was Fried. Put in a New Battery. But? It still was malfunctioning. Long story Short. Have had Multiple Electrical Problems. Keyless Entry & ABS has not worked since I bought it. NO Warranty. I spent the Purchase Price of the Vehicle on Parts & Repairs. But the Good thing is? Great Milage Comfortable & Stylish. Not many left on the Road. Cup Holders are in a Uncomfortable place in Arm Rest. Trunk Is Roomy. Interior is Very Inpressive & Roomy Too!