Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By George Moore
June 16, 1991
Life on the open road can be a blast, especially if open refers to the top half of the automobile.It's the season for convertibles, and Chrysler Motors continues to serve the fresh-air segment of the market with its Chrysler LeBaron
convertible.Chrysler says its soft-top has been the world's best-selling convertible for the past 10 years, and the only domestic one designed and built from the ground up as a convertible.The ride leaned toward the firm side, and this resulted in
the body shake that is characteristic of convertibles. Also, when going fast with the top up, there is wind noise over the fabric.The car is a four-seater, although five could be accommodated in an emergency. Chrysler always has seated driver and
passengers in chair-height seats. This provides very good leg room in front and decent room in the rear if the passengers are not too big.The convertible actually is an all-season automobile, with air conditioning if you don't want to ride in the sun,
and a weather-tight driver/passenger compartment for winter.Couple this with the amenities of power equipment and outdoors-oriented interior styling, and you have a LeBaron that is a pretty sporty proposition. It can answer the call of the wide open
spaces while retaining a high degree of domesticity.