Tony Serra Ford

723 E Battle St, Talladega, AL 35160

New 866-475-5940 New 866-475-5940
Used 866-473-1142 Used 866-473-1142
Service 866-475-5981 Service 866-475-5981

Drive Home With a Serra Smile


Average Ratings

4.6 out of 5.0

Customer Service
Buying Process
Quality of Repair
Overall Facilities

By writing a dealer review, you can provide valuable insights to other customers.


  1-10 of 16 reviews

Featured Review

5.0 out of 5.0

Great selection, Awesome sales team

by from Talladega,Al |

I purchased a very nice used Ford F150 from Tony Serra Ford in Talladega,Al. The sales staff went above and beyond all of my expectations on the trade in, and sale of my "new" truck. The service department made a couple of minor repairs that was noticed during the test drive, and I am a happy buyer!!

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a used car

Does recommend this dealer

Did make a purchase

Tony Serra Ford responded to this review

March 4, 2016

The staff at Tony Serra Ford, Inc. always strives to provide personable and excellent customer service. We greatly appreciate your business, and thank you again for the review!


5.0 out of 5.0

great service

by from Talladega, al |

I had a small problem in finance we straighten it out.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a new car

Does recommend this dealer

Did make a purchase

Tony Serra Ford responded to this review

April 29, 2016

Darquarius, thank you for sharing your recent experience at Tony Serra Ford, Inc.. Feel free to stop by if you ever need any more help.


5.0 out of 5.0

My favorite auto dealership.

by from Clay county, Alabama |

The Ford Van I bought at Tony Serra Ford is the best deal I have ever gotten. The staff were just simply excellent in their treatment of me and my friends as well as being diligent in getting the vehicle financed for me. I had thought that I might have to visit MANY dealerships before I found the "right" one. As it turns out going to Tony Serra Ford 'first' WAS the the "right " move. I recommend Tony Serra Ford to all of my friends and family who are looking for a reliable vehicle at a decent price with "excellent" personal service. If they will get that anywhere it will be at Tony Serra Ford.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a used car

Does recommend this dealer

Did make a purchase

Tony Serra Ford responded to this review

March 29, 2016

Thank you for taking the time to share your feedback with us. It's great to hear that we could be of such help!


5.0 out of 5.0

Overall Fantastic Service

by from Childersburg, Alabama |

The service I received here was absolutely incredible. I walked in thinking I wouldn't be approved for anything, but it turned out to be the complete opposite. I was able to ride out with a 2016 Ford Focus with 9 miles on it. The ladies in which I dealt with, Francis and Kelly, worked really hard on getting me approved for a loan with a low interest rate and affordable monthly payments. Just an absolutely outstanding team, and the whole time I was going through the car buying process, I felt comfortable. Never felt pressure to buy anything like most dealers, and they talk and hold a conversation with you like you're a person and not just some number of the day.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Not Applicable
    Quality of Repair
  • Overall Facilities

Shopped for a new car

Does recommend this dealer

Did make a purchase

Tony Serra Ford responded to this review

February 10, 2016

Thank you for taking the time to share your feedback with us. We appreciate your review and hope we can continue serving you for many years to come.


5.0 out of 5.0

Overall Fantastic Service

by from Childersburg, Alabama |

The service I received here was absolutely incredible. I walked in thinking I wouldn't be approved for anything, but it turned out to be the complete opposite. I was able to ride out with a 2016 Ford Focus with 9 miles on it. The ladies in which I dealt with, Francis and Kelly, worked really hard on getting me approved for a loan with a low interest rate and affordable monthly payments. Just an absolutely outstanding team, and the whole time I was going through the car buying process, I felt comfortable. Never felt pressure to buy anything like most dealers, and they talk and hold a conversation with you like you're a person and not just some number of the day.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Not Applicable
    Quality of Repair
  • Overall Facilities

Shopped for a new car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Excelent service

by from Talladega, Al. |

I would highly recommend this dealership to anyone. The staff was the friendliest that I have ever experienced. You were treated like family and was taken care of very well. Any and all concerns were taken care of promptly.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a used car

Does recommend this dealer

Did make a purchase


4.0 out of 5.0

Great service friendly people

by from roanoke, alabama |

The service was great. Just regret not buying a new car that day.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a used car

Does recommend this dealer

Did make a purchase

Tony Serra Ford responded to this review

January 27, 2016

We are glad you chose our dealership, Douglas. We appreciate your positive review!


4.0 out of 5.0

Good Service

by from Talladega, AL |

I ask for "The Works" but got just a regular oil change. Other then that service and staff was great.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Came in for service or repair

Does recommend this dealer

Did not make a purchase

Tony Serra Ford responded to this review

January 22, 2016

Thank you for your kind words and review, John. Thank you for your positive review and recommendation of our dealership!


5.0 out of 5.0

great service, great staff

by from ohatchee,alabama |

Best experience I had at any dealership. Staff was very helpful and friendly.

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a new car

Does recommend this dealer

Did make a purchase

Tony Serra Ford responded to this review

January 22, 2016

Thanks so much for your feedback, Michael. We're thrilled you found our team knowledgeable and the whole experience pleasant and easy. Thanks for the feedback and strong recommendation!


5.0 out of 5.0

BEST SERVICE IN SALESMANSHIP

by from Lineville, Alabama |

WHEN WE CAME IN AND TALKED WITH DENISE SIMPSON SHE BENT OVER BACKWARDS TO MAKE US FEEL AT HOME AND LIKE WE MATTER. SHE TOOK A LOT OF TIME IN SHOWING US SEVERAL TYPES OF CARS AND TRUCKS TRYING TO GET US JUST WHAT WE COULD AFFORD AND NEED. BETWEEN HER AND KELLY GETTING IT FINANCED THE WORKED FOR 2 DAY UNTILL THEY GOT EVERY THING WE WANTED. THE GOT THE RIGHT INTEREST RATE, THE RIGHT PEOPLE TO FINANCE WITH, AND THE RIGHT PRICE TO FIT OUR BUDGET RANGE. WE COULD NOT HAVE BEEN IN BETTER HANDS. THANKS TO YOU AND YOUR PEOPLE ON DOING A GREAT JOB

Report inappropriate content

Your feedback has been sent to Cars.com.

  • Customer Service
  • Buying Process
  • Quality of Repair
  • Overall Facilities

Shopped for a new car

Does recommend this dealer

Did make a purchase


(1-10 of 16 reviews)