Firmin Ford

921 East Main Street, Laurens, SC 29360

New 866-565-6388 New 866-565-6388
Used 866-535-1805 Used 866-535-1805
Service 888-342-4714 Service 888-342-4714


Average Ratings

4.4 out of 5.0

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  1-10 of 21 reviews

Featured Review

5.0 out of 5.0

Top Notch Customer Care - Firmin Will Do You Right

by from Black Mountain, North Carolina |

Don't pass up the chance of checking this dealer out - They will work hard to do you right! I'd like to explain each rated section in detail in order to help you better understand what a top notch business FIRMIN FORD is! Customer service: I was able to speak directly to Mr. Firmin himself throughout the purchasing process. There was no pressure for me to buy at all. The Internet sales representative, Zeke, was very thorough and ran me several numbers on all of my trade and purchase scenarios - very helpful! Mr. Firmin also personally helped me work through some different financing possibilities. I unfortunately had some minor problems with my used car purchase about a month or so after my family bought the vehicle. I was out of state when this occurred, but check this out --- I called Mr. Firmin and personally discussed my predicament with him and worked towards a fair solution with him. Not only was he encouraging through the process, but he also helped out financially with the repairs even though I was out of state! I don't think you can get better customer service than that! Buying Process: Smooth. It was honestly the easiest and most efficient car deal I've made. I've worked with some other local dealers recently, and Firmin Ford is head and shoulders above their competition. No annoying waiting games or tricks. Ever spent an hour signing annoying paperwork for a large purchase at the end of the deal where the finance guy tries to up sell you at every twist and turn - NOT HERE. I was done in 10-15 minutes and shocked at how smooth the process was for me and my family. Quality of Repairs: I didn't have repairs done at Firmin Ford, but like I mentioned before, Mr. Firmin personally assisted me in getting the repair I needed out of state! Also, I would not hesitate to take my car to Firmin Ford for repairs or general maintenance for any of my vehicles. Facilities: Wow, remodeled building inside and out! The building looks sleek, sharp, and classy. The lot is small enough to walk, yet roomy enough that you can enjoy walking around cars without feeling cramped. Buying a car is such a big decision and emotions can play such a large part. The facts are these, if you're looking for a solid trade value on your current vehicle and want to purchase a car that is priced right, then Firmin Ford should be at the very top of your list. Not only will their buying process be efficient and enjoyable, but you can trust that Mr. Firmin himself will see to it personally that you will be dealt with professionally and courteously throughout the entire process and beyond. If you purchase a vehicle from Firmin Ford, you can trust you made the right decision, and my guess is that you'll be a customer for life.

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Shopped for a new car

Shopped for a used car

Came in for service or repair

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Great folks

by from Greenville sc |

I recently purchased a new ford fusion from Firmin Ford. It was a great experience and all the folks at the dealership were terrific. They treated me with respect and courtesy. I will definitely be back and I will refer all my friends to them.

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Shopped for a new car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

great dealership

by from newberry |

Purchased a new ford and was VERY happy with the dealership and the deal. Great place to buy a car

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Shopped for a new car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

IMPRESSED WITH FIRMIN FORD

by from Laurens, South Carolina |

I would like to commend the Firmin Ford Dealership. I would highly recommend this dealership to anyone! William Hill was the salesman that we dealt with. He was exceptional to deal with in the purchase of my truck. He was kind, friendly, knowledgeable, and very professional. His "non pressure" selling approach was very much appreciated. I have never been to a dealership where EVERYONE was so friendly and personable. The person in finance was very nice as well. I was introduced to the Service Department and was equally impressed with the Service Department operation. Overall, I must say, this is the most positive experience I have every encountered in purchasing a vehicle. I would recommend William Hill's expertise to anyone who is in the market for a used or new vehicle. Very positive experience! HIGHLY recommend FIRMIN FORD DEALERSHIP!! Thanks!

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Shopped for a used car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

very satisfied

by from lockhart SC |

Bought a 2011 explorer explorer from Firmin. David and Bob were great to deal with. Very fair price on my trade in. No pressure to buy and easy going friendly staff. Financing was A easy process and my paper work was ready to sign when I arrived. Car was clean and after going over Car I was in and out in no time. I usually despise going to car lots because of the pressure and staff pushing you but my experience here was not like that. I will give them a chance on my next purchase and hope it is as good as this experience.

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Shopped for a used car

Does recommend this dealer

Did make a purchase


1.0 out of 5.0

2012 Ford Mustang GT

by from Barnwell, SC |

I had inquired about purchasing a used 2012 Ford Mustang GT from Firmin Ford via emails/text from Salesman Mr.Bob Pace. After we agreed upon a price I was told the car needed to go to the body shop for a dent repair. I was contacted by Mr. Pace after the car was repaired and we set a date (not time) for purchase/pick-up of car. On my way to pick up the car and I admit i was running late due to not taking in consideration of the traffic during that time of day when received a call from the Dealership. The person on the phone asked me to hang on (i assume he was calling for Mr. Pace). I was in a remote area of Edgefield County SC and I lost connection with my cell phone and could not immediatley call him back. When my service returned I received a text and it reads as follows: "I thought you were a man of your word but i see you are not you could at least told me you didn't want the car". When I received this text it just didn't make me very happy and I turn around and headed home. I may be wrong but I feel the test or tone of the text was very unproffesional. Anyway I will take my business elsewhere.

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Shopped for a used car

Does not recommend this dealer

Did not make a purchase


5.0 out of 5.0

Very Happy

by from Hickory Tavern, SC |

We are extremely happy with our purchase of the 2011 ford Focus from Firman Ford. Our experience was awesome and we were NOT pressured into a purchase like many dealers today do. Our salesman was knowledgeable and courteous. We are very happy with Firman Ford and have referred many friends and co-workers there. We will buy our next vehicle there also! GREAT JOB!!!!

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Shopped for a used car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Wonderful Dealership!

by from Hodges, SC |

I have purchased 5 vehicles from Firmin Ford. I often highly recommend this dealership to friends looking for a new or used car. I have used their service department when needed for oil changes or repairs. The service is awesome, fast, and I never have to worry about the honesty of the repair!

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Came in for service or repair

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

A Car Dealer You Can Trust!

by from Greenwood, SC |

What do we really want in a car dealer? Or in a place which works on our cars? We want to be able to trust them! Engines-- and for that matter onboard technology-- are now so complicated that most of us know very little about them, so we are at the mercy of someone selling us a car (or repairing our car). In my ten years in Greenwood, both of my children have become drivers, so we've had as many as four cars (and trucks and SUVs) at one time. During that decade, we have had a total of nine vehicles, and they have all come from Firmin Ford. The price is always good and the trade-in allowance generous. They also do all of our repair work, which is reasonably priced and completed in a timely fashion. Perhaps the best testament to Firmin Ford is that after our daughter got married and moved to North Carolina, when she got ready to buy a car, she came back to Firmin Ford! Like her mother and me, she has learned that Firmin Ford means a good deal from a trustworthy dealer.

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Shopped for a used car

Came in for service or repair

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Just awesome!

by from Greenwood, sc |

Firmin Ford obviously operates by the Golden Rule which makes it a pleasure to do business whether making a purchase or a service call. Jim Firmin and his staff treat their customers like family. Just celebrated 10 years of success and expect Jim will have many more occassions to celebrate in the future!

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Does recommend this dealer

Did make a purchase


(1-10 of 21 reviews)