- Service & Repair
Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue in Knoxville, we have been a family business. We like to think of you, our customers, as family too, and make every effort to give you easy access to our staff and services. Like all families, ours has grown over the years. We are expanding to meet the needs of East Tennessee consumers, and look forward to another 50+ years of serving you. As we say, price sells cars.......but service keeps you coming back.
6 out of 6 people recommended this dealer.
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by T.J. Owen
I am just starting to look for a planned Jeep Wrangler purchase in the next 3-6 months. Rice had a very good selection to look at. I was invited in from the cold to go over my options and consider custom ordering a Wrangler on-line with the features I want. Deborah, the sales person offered me coffee.and made this an enjoyable experience. I was clear about not being ready to buy at that time and there was never any pressure. Everyone was very friendly and a comfortable place to do business. I learned that Rice is a family locally owned dealership and that they give you a free rental car to use if you buy there, and come in for your vehicle service work. I would recommend Rice and Deborah to anyone looking to buy. This was a very positive and different experience from other places I have visited.