- Service & Repair
Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue in Knoxville, we have been a family business. We like to think of you, our customers, as family too, and make every effort to give you easy access to our staff and services. Like all families, ours has grown over the years. We are expanding to meet the needs of East Tennessee consumers, and look forward to another 50+ years of serving you. As we say, price sells cars.......but service keeps you coming back.