Edd Rogers Valley Ford

111 Auto Ln, Sparta, TN 38583

New 877-442-9787 New 877-442-9787
Used 877-769-6902 Used 877-769-6902
Service 888-458-8816 Service 888-458-8816

Local Family owned and operated serving the upper Cumberland and Middle Tennessee area for over 20 years.


Average Ratings

4.6 out of 5.0

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  1-10 of 11 reviews

Featured Review

5.0 out of 5.0

Had a great experience

by from Rock Island, Tennessee |

My wife and I bought a used vehicle from Ira Martin, he was so helpful and truly seems to enjoy what he does. I would recommend anyone check with Ira or anyone at Edd Rogers first if they were in the market for a vehicle.

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Shopped for a used car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

F250 Lariat

by from Crossville, TN |

I bought F-250 from Ira Martin. I found him to be very helpful in the process. I didn't feel pressured and was treated very fairly. When I had questions, they were answered immediately or if Mr. Martin happened to not know the answer he made an effort to find the answer. After the purchase was completed Mr. Martin continued to be helpful in explaining the functions of the different components of the vehicle such as the navigational system. He treated my wife very respectfully and answered her questions as well. Mr. Shane Rogers was very helpful during the paperwork part of the transaction. Our experience was very positive.

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Shopped for a new car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Beyond Happy

by from Christiana TN |

Ira Martin and Lynn Rain did an outstanding job!! My husband and I had 3 dealerships in the Nashville area looking for us a used Ford Explorer Limited with very specific details. I found one on cars.com and immediately called Lynn Rain about it. Sparta TN is about an 1.5 hours from our house but it was well worth the drive. The service was great and Ira was very upfront with the pricing!!! I would recommend this dealership to everyone. Next time we need a ford we will be calling Edd Roger Ford!!!

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Shopped for a used car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Family Friendly Service---THEY DID GREAT!!!

by from Christiana TN |

Lynn Rain and Ira Martin were GREAT to work with!! We had been looking for a limited explored for weeks and the 3 dealerships that we had looking could not get us what we wanted. I found this vehicle on cars.com and we bought it!!! LOVED the atmosphere, they were upfront and honest about the price and we feel we got a GREAT DEAL!!! LOVE my limited explorer!!! I WOULD recommend this dealership to everyone. WE drove over an hour to make this deal happen and it was a great experience. Next time we are looking for another ford we will be calling them!!

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Shopped for a used car

Does recommend this dealer

Did make a purchase


5.0 out of 5.0

Best Buying Experience

by from COOKEVILLE, TN |

One of the best buying experiences we've ever had. Patty is the perfect mix of professional and still friendly. We will buy from Edd Rogers again! Thanks to Patty

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Shopped for a used car

Does recommend this dealer

Did make a purchase

Edd Rogers Valley Ford responded to this review

December 30, 2014

Janice, I really appreciate you being so kind as to write this review about our dealership. We are very happy that Patty could be so professional and friendly. It's quite an accomplishment to hear that we provided you the best car buying experience ever! Thank you so much. If you have any further needs, do not hesitate to come back to see us. Also, be sure to visit our Facebook and Twitter to stay in the loop with special deals and contests. Sincerely, Shane Rogers |GM| shane.rogers@eddrogervalleyford.com & Diane Finley | Sales Manager | diane.finley@eddrogervalleyford.com


5.0 out of 5.0

Very helpful!!

by from CROSSVILLE, TN |

Repeat business with this dealer. Very friendly and helpful!

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Shopped for a new car

Does recommend this dealer

Did make a purchase

Edd Rogers Valley Ford responded to this review

December 30, 2014

Thank you for leaving us this great review, Lester. We are very happy to hear that we could be so helpful and friendly. It's fantastic that we have earned your trust and repeat business; we look very forward to seeing you again in the future! Sincerely, Shane Rogers |GM| shane.rogers@eddrogervalleyford.com & Diane Finley | Sales Manager | diane.finley@eddrogervalleyford.com


5.0 out of 5.0

Ira Martin top notch pressure free salesman

by from Carthage Tn |

The best vehicle buying experience I've ever had at a dealership. Could not have asked for a better salesman than Ira Martin. Very helpful, informative and totally pressure free.

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Shopped for a new car

Does recommend this dealer

Did make a purchase

Edd Rogers Valley Ford responded to this review

December 27, 2014

Thank you for leaving us this great review. Congratulations on your purchase! We are very happy to hear that Ira could be so helpful and informative during your recent visit with us. We will continue to offer the best car buying experience to each and every customer we come in contact with. Thank you again for your kind words and business. Check us out on Facebook and Twitter for access to our exclusive specials. Sincerely, Shane Rogers |GM| shane.rogers@eddrogervalleyford.com & Diane Finley | Sales Manager | diane.finley@eddrogervalleyford.com


5.0 out of 5.0

Beyond Happy Customer! 5 Stars! Ira Martin:)

by from Tazewell, Tn |

Let me first start off by saying I am beyond Pleased with the service I received from start to finish with Edd Valley Ford. My dream car 2014 Grabber Blue mustang was totaled on 9/6/2014. I was in search of a replacement to find same year and same miles. I have always handled business over the phone when researching a vehicle. Ive learned when you talk to a sales man over the phone you learn alot about how they do business. When I saw Edd Valley had a Race red 2014 Premium online at a good price I gave them a call. To my surprise from beginning to end the price we agreed to was Exactly what I paid. The sales man Ira Martin was truly a very friendly helpful man. I would highly recommend dealing with Edd Rogers Valley Ford!! This is the first time I have ever left a 5 Star review for a auto dealership. I believe people should know that there are honest folks out there in the auto sales world. I know if I ever need a new or used car Ira Martin will try his best to get me exactly what I wanted. I made it Crystal Clear I do my research and Ira sure stood tall to what was agreed to over the phone not a penny more:) I lost my Beautiful Grabber blue 2014 which only had 6,000 miles on her BUT I gained a 2014 Race Red Premium with only 3,000 on him :) Beyond thankful and believe what was an horrible experience i went through had a happy ending! Much Thanks and appreciation to Ira Martin!! Way to go for OUTSTANDING Customer Service. No i havent been paid for my review. I believe that hard working folks deserve a Way to go!

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Shopped for a used car

Does recommend this dealer

Did make a purchase

Edd Rogers Valley Ford responded to this review

December 13, 2014

Congratulations on your Race Red Premium! It's delightful to know that Ira was able to provide you with such an outstanding shopping experience. We always do our best to make sure all of our customers are completely satisfied. We look forward to seeing you again. Sincerely, Shane Rogers |GM| shane.rogers@eddrogervalleyford.com & Diane Finley | Sales Manager | diane.finley@eddrogervalleyford.com


5.0 out of 5.0

bought a new truck

by from sparta tn |

had a good experience, got a truck 3 years newer and lowered my payments

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Shopped for a new car

Shopped for a used car

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Did make a purchase

Edd Rogers Valley Ford responded to this review

December 6, 2014

Robert, we're happy to hear of your great experience and your positive review means a lot to us. Congratulations on your purchase! We look forward to assisting you with your future sales and service needs. Sincerely, Shane Rogers |GM| shane.rogers@eddrogervalleyford.com & Diane Finley | Sales Manager | diane.finley@eddrogervalleyford.com


5.0 out of 5.0

Great people and awesome atmosphere

by from Sparta, TN |

Very helpful! They wanted to make sure we bought the truck we wanted!

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(1-10 of 11 reviews)