Bill Colwell Ford is a family owned and operated Ford Dealership located in Hudson, Iowa, just 10 minutes from Waterloo and Cedar Falls. We have been serving the Cedar Valley for over 30 years now. We are proud recipients of numerous customer satisfaction awards, including the prestigious Ford President's Award. We take pride in providing great products, from great people, with always great pricing.
Dealer on Cars.com since January 2016
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279 out of 280 people recommended this dealer.Write a Review
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by Scott & Nora Hamlin
I buy and keep my vehicles many years so a new buying opportunity is like a re-awaking each time. I also pretty much know what I want by the time I make the effort. I try not to buy out of passion, but practicality as a vehicle is a tool. Some dealerships turn me off right away by how they greet me and attempt to drive me to a purchase. I'm a "Driver" type so that is not a good mix. Ernie Doeden is a very good Sales Representative for Bill Caldwell Ford and he assessed his customer right away made sure to adjust and give me my room. I never felt pressured and we did quite a bit of good information sharing and the sales team presented their position during the negotiations in an honest , friendly fashion, that made me think more about making my purchase at Bill Colwell Ford as right for both of us. Once we had a deal they were very good guiding us through the purchase process and making sure our we knew our business was appreciated and they would be there if needed for service. Family owned, good inventory and long standing community business is what brought us to Bill Colwell Ford today. I also enjoyed seeing the Food Bank collection truck right in the middle of the showroom. That is a good local community positive image in my book.