Since 1957, Rice Automotive has been an East Tennessee institution. Always family owned and operated, we are dedicated to continuing the Rice family's reputation for 1st quality vehicles and even better service. We like to think of you, our customers, as family too, so we always make every effort to give you easy access to our staff and services. We look forward to another 50+ years of serving you - our neighbors, friends and family. Whether you are searching new or pre-owned, we will provide the personal service you deserve. Price sells cars, but service keeps you coming back - year after year, after year.....
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4 out of 5 people recommended this dealer.Write a Review
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by Josh McNutt
Steve Tucker was by far the best salesman I have ever delt with. We had Xzilon coating applied to our new Terrain. Steve brought the car to our house, an hour from the dealership, with all paper work after the Xzilon was applied. Then came back a week later and got the car to take back to the dealership to have a remote start installed. He picked our new car up from my wife at her work, took it to have the work done and left her a loaner car. Then brought ours back when it was all said and done. I have NEVER had a salesman do anything even remotely close to that. They will have our business again.