Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
4.5 out of 5
Value for the Money
2 out of 2 people recommended this car.
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1-2 of 2 reviews
The eighth Dodge Truck, and one of the best!!
by truck lover from Rapid City, SD | October 31, 2011
I had my 04 dakota advertised for sale, still very reliable, but I wanted four doors. While I waited to sell it, I kept my finger on the pulse of the "Dakota Market" by monitoring, Cars.com. I had two or three of these located not far away for over eight months. When the time came I sold with confidence, made a 300 mile road trip on the fourth of July, and purchased the Dakota on the fifth. Great value! More power than the 04 (same engine), better mileage, better handling, handles my camper trailer better, I love this truck!!
I love my 2009 Dodge Dakota! 18,000 mi strong! Has taken me everywhere!
Pros: Off-road handling, exterior styling (I like it), reliability, ease of switching to and from 4x4
Cons: Fuel Consumption, cabin noise when windows rolled down (eliminated with window visors)