Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 4
By Jim Mateja
July 31, 1994
From all the attributes of a Dodge Ram-driver-side air bag, solid (but not harsh) road-holding suspension, anti-lock brakes, roomy and comfortable passenger cabin, stowage holders and racks behind the seat for tools/gear/food/drinks, mini-work station
in the fold-down center seat back-and add a V-10 engine and Chrysler's first remake of its full-size pickup in a couple of decades becomes even more attractive to those who need added power. The V-10 is smooth and quiet, yet energetic. The
8-liter, 300-h.p. engine provides more pulling and hill climbing oomph than the 5.2-liter, 220-h.p., V-8 or the 5.9-liter, 230-h.p., V-8 also offered in the Ram. And, of course, another benefit is that when someone asks you, "What's it got in
it?" you can reply "A V-10-like in the Viper. "Then, too, neither Chevy nor Ford offers a V-10 in their trucks. The price you pay for being able to fill the cargo box or hook the camper onto the trailer hitch or brag to your friends aboutV-10
power is the need for an oil company credit card-or two. With the V-10 the Ram we drove tops 8,500 pounds gross vehicle weight so it doesn't require a federal city/highway mileage rating label on the window sticker. A government estimate, however, is
that you just might obtain 14 m.p.g. in city/highway driving combined. To compensate, the fuel tank holds 35 gallons, versus the 26 gallons common with most other Ram engines. You also should be aware that unlike a 3.9-liter, V-6 or the
5.2/5.9-liter V-8's offered in Ram, the V-10 will cost a little more for routine service because it holds seven quarts of oil (versus four/five quarts for the V-6/V-8) and nearly 31 pints of automatic transmission fluid (versus 20/22 pints in the
V-6/V-8). While the Ram has grown in popularity, there still is one problem that Chrysler needs to address: The work station hidden in the fold-down middle seat back will hold phone, notebooks, fax machine, justabout anything the on-the-road
contractor needs to conduct a day's work. But when open, the top is too heavy and tends to fall without notice. If you are reaching for a pen when the top plops, they may start calling you "Lefty" until you're fully healed. We tested that Ram in
Laramie SLT trim, a package that adds $3,806 to the $17,102 base price and includes air conditioning, power windows and door locks, speed control, tilt steering, AM/FM stereo with cassette, rear-step bumper, chrome wheels, heavy-duty alternator and
battery and automatic transmission auxiliary oil cooler in addition to the SLT badges. A trailer towing package with platform hitch and wiring harness added $242; four-wheel ABS added $500 (rear wheel ABS is standard); 4-speed automatic added $927;
anti-spin differential added $257; the 8-liter, V-8$470; slide-open rear window $134; power driver's seat $296; Infinity system radio upgrade $331; tire upgrade from all-season to all-terrain
$112; and 7- by 10-inch outside mirrors added $48. The outside mirrors may help vision when towing, but they must be manually adjusted, which is a pain for such large mirrors. And they are bolted to the doors with three large aluminum arms. That
means three bolt holes and unsightly aluminum arms on each door. With a few other odds and ends, the sticker came to $24,256 after subtracting an $800 option discount but adding a $600 freight charge. If you need more room for the family
and can wait a few more weeks, Chrysler said the new extended-cab version of its Ram pickup will be available this fall. It will be priced from$17,716 to$21,343 in two-wheel-drive version and $20,194 to $23,960 in four-wheel-drive version.