Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 2 of 5
By Matt Nauman
April 17, 1998
With the new Dodge Ram Quad Cab, the promise of the premise exceeds the reality of the room. Remember when pickups only had two doors? Those days are gone. Most manufacturers offer at least a third door on extended-cab models, and Dodge now offers
four doors. Either option certainly makes getting people and/or stuff into the back of a pickup cab much less of a chore than it used to be. And, all things being equal, four doors are better than three. That's certainly true of minivans. A
fourth door adds so much function to a minivan that I couldn't think of buying one with just three doors. That certainly rules out the Ford Windstar, to name one prominent three-doors-only vehicle, from my shopping list. Things aren't equal,
however, when it comes to full-size pickups. First off, families use the back of a minivan all the time. When it comes to full-size pickups, use of the back of the cab is much more occasional. Second, even with a third or fourth door, the space in
the back of a full-size pickup cab is only adequate, rather than outstanding, for people. (As an aside, the Ram Quad Cab uses smaller second doors whereas a crew cab is a true four-door pickup with big doors and big back seat. It's most popular on
farms.) In the Dodge Ram Quad Cab, the rear doors open rearward, or what used to be called suicide doors. They can only be open when the front doors are opened, too, which gives you a huge opening for loading or unloading. But the space you're
entering into isn't huge. My mother was visiting when the Quad Cab was in my driveway. We took several short trips with three adults and two kids in car seats and we never found a comfortable arrangement. The two kids and one of the adults sat in
the back. When I adjusted the front seat to get a comfortable driving position for my large frame, the person in back had precious little room. And, once I scooted up to provide enough leg room in back, I was too close to the steering wheel and its air
bag. The compromise, middle position left no one really happy or comfortable. Even worse was that traveling with five humans left not enough room for cargo. We stuffed a diaper bag under the rear seat, but getting to it was a real bother. The same was
true with packages after we went shopping. There's a huge console between the front seats, which can accommodate a laptop computer and lots of other business gear. Flip this console up, however, and you have room for a third person up front, which is
how Dodge can call this a six-passenger machine. I flipped it up once, however, with my mom sitting right behind it and almost broke her kneecap. Traveling this way became a constant logistic struggle. There's a slide-out cup holder under the rear
seat of the Quad Cab, but getting to it was chore with our seat positions. In the end, I think a mid-size family sedan would have been a better choice for our traveling crew. And that's too bad, because the
Dodge Ram is one of my favorite vehicles. I love its bold, aggressive, big-rig-based styling. Even after four years on the road, the Ram remains a eye-catching, head-turning design statement. I like the easy-use gauges and easy-read instrument panel
and its powerful engines, too. Our flame red test vehicle came with the 230-horsepower 5.2-liter V-8. More than adequate to move this heavy truck, but buyers can opt for even more power: a 245-horsepower 5.9-liter V-8, a 300-horsepower 8.0-liter V-10 or a
215-horsepower 5.9-liter six-cylinder diesel engine that generates 440 pound-feet of torque. I like the new stuff for 1998, which includes a passenger-side air bag with an on/off switch and front seat belts that are now incorporated into the seats so
they don't strangle you on the way into the back of the cab. It's quite a large truck, even for a full-size pickup, that's why I was so surprised at the cramped quarters during real-world use. I've had a chance to drive the e
ended-cab version of the 1999 GMC Sierra pickup that's due out this fall. While it only had three doors, I found it to be a much more comfortable choice than the Ram Quad Cab. I sat in front and in back and, with four adults, the Sierra seemed much
roomier. I guess the bottom line is that when your choice is four doors to get into a smaller space or three doors to get into a larger one, there really is no choice at all. Quad Cab prices range from $20,000 to $30,000. Our test truck had a lot
of options, including leather seats and a CD player, and cost slightly more than $28,000.
NUTS AND BOLTS What we drove: 1998 Dodge Ram 1500 Quad Cab Sport, a four-door, full-size, two-wheel-drive pickup with a 5.2-liter V-8 and a
four-speed automatic transmission. Base price: $19,770 Price as tested (includes options and delivery charge): $28,310 Gross vehicle weight rating: 6,400 pounds Curb weight: 4,758 pounds Towing capacity: 7,700 pounds Length: 214.8
inches Turning circle (curb to curb): 46.9 feet Standard features: Dual air bag with on/off passenger side switch; rear anti-lock brakes; 26-gallon gas tank; center business console; rear, flip-type bench seat; dual rear doors; AM/FM/cassette.
Options on test vehicle: Package with SLT decor, air conditioning, power windows, mirrors and locks, cruise control, tilt steering, light group, floor mats and carpeting, tachometer and 16-inch wheels and tires; heavy-duty service group; sport appearance
group; trailer tow group; leather interior group; four-wheel anti-lock brakes; automatic transmission; sliding-rear window; remote keyless entry; security alarm; Infinity AM/FM cassette/CD stereo. EPA figures: 13 mpg (city); 18 mpg (highway)