Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Mike Levine
September 1, 2009
Vehicle Overview The Dodge Ram 1500 light-duty pickup truck emphasizes aerodynamic styling with a unique grille-forward design; ride comfort with a segment-exclusive coil-spring rear suspension; and storage innovation with the RamBox. Dodge also addresses the basics with more power in the 5.7-liter Hemi V-8 and an excellent interior.
New for 2010 Chrysler isn't resting after redesigning the 2009 Dodge Ram 1500. The 2010 model receives a boost in towing that makes it much more competitive on paper with the rest of the trucks in its segment. The half-ton Ram can now pull up to 10,450 pounds. Along with the trailer-towing increase, the Ram also adds optional folding trailer-towing mirrors and an optional integrated trailer-brake controller. Other notable changes included improved iPod connectivity, plus a new tire pressure monitoring system.
Exterior Two of the more interesting features on the 2010 Ram are RamBox and the truck's coil-spring rear suspension. RamBox is available only on the crew cab. It features integrated, lockable storage boxes on each side of the bed that can hold up to 240 12-ounce beverage cans. These boxes basically take up the awkward space around the wheel wells, leaving a clean, rectangular cargo bed. The crew cab also features in-floor storage near the second-row seats. The multilink, coil-spring suspension is based on proven designs used by Jeep and Dodge in its SUVs. The Dodge design provides an uncompromised ride, especially when the cargo bed is empty. The sporty Dodge Ram R/T model will get new, optional 22-inch forged-aluminum wheels later in the year.
Dual chrome-tipped exhaust integrated into rear bumper
Adjustable cargo-rail tie-down system available
Interior The Ram 1500's interior will still appeal to traditional owners, but it also offers many amenities — including premium seating with soft-touch materials and a console-mounted shifter — that will entice cosmopolitan owners, too. The seats' stylish, full-width, contrasting stitching comes on Sport and Laramie trims. Interior features include:
Rear seat heating available in crew cab
Available power-adjustable pedals
Available rearview camera
Available power-sliding rear window on quad cab
Under the Hood Several minor refinements may help improve the Ram's fuel economy. The front chin spoiler has been lengthened almost an inch to help improve aerodynamics, and the fuel system automatically stops sending gasoline to the engine when the truck decelerates. Models with the 3.7-liter V-6 receive a fuel-saver light that lets the driver know when the truck is being driven efficiently.
215-horsepower, 3.7-liter V-6, iron block/aluminum cylinder heads, single overhead camshaft, two valves per cylinder, 235 pounds-feet of torque
310-hp, 4.7-liter V-8, iron block/aluminum cylinder heads, single overhead camshaft, two valves per cylinder, 330 pounds-feet of torque
380-hp, 5.7-liter Hemi V-8, iron block/aluminum cylinder heads, cam-in-block, two valves per cylinder, 404 pounds-feet of torque
Four-speed automatic (standard with 3.7-liter)
Five-speed automatic (standard with 4.7-liter, 5.7-liter)
Safety The Ram 1500 has a number of advanced safety features, including antilock brakes and an electronic stability system, which reduces engine power if the system's sensors detect a variance in the driver's steering and the vehicle's path. The Ram 1500 also offers trailer-sway control. There are also side curtain airbags on quad and crew cabs. Other safety features include:
Hill start assist keeps truck from rolling backward on steep hills
Brake assist applies maximum braking power in panic situations