Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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Value for the Money
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Best Truck ever owned
by Long Time Dodge Owner from Centreville, VA | June 5, 2011
I bought a 97 Dodge Ram 2500 new and had this vehicle for 14 years before I sold it. It had 186000 miles on it when I sold it. I bought this truck for 18200.00 dollars new. I completed regular maintenance and only had one problem with this vehicle while I owned it. The fuel pump went out in 2010. I had it replaced, no more problem. This is a solid truck and I anticipate the next owner will get another 100K out of with no problem.