Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
May 6, 2010
Vehicle Overview The Viper SRT10 is part of an elite group of exotic performance roadsters. The Viper remains a purist's dream, and it comes in coupe and convertible models. The vehicle's main competition is the Chevy Corvette and the Porsche 911.
New for 2010 The Viper has no significant changes for 2010.
Exterior The Viper SRT10's hood features gill-like vents on either side of the central scoop. Forged aluminum wheels in three styles are offered; they measure 18 inches in front and 19 inches in back.
Hood with functional air intake and extractors
Standard remote keyless entry
Optional American Club Racer edition improves aerodynamics
Four new colors are available, including Anaconda Green Pearl and Viper Bright White
Interior The aggressively bolstered bucket seats are covered in leather with suede inserts, and the instrument panel is dominated by a large white-faced tachometer. The center console bezel houses a pair of recessed window switches. The Viper seats two people.
Standard air conditioning and power locks, windows and mirrors
Standard leather-wrapped steering wheel, shift knob and parking brake
Standard black suede/leather seats
Under the Hood The Viper's engine has variable exhaust-valve timing. The Viper SRT10 can reach 60 mph from a standstill in less than 4 seconds and complete the quarter-mile in the low 12-second range. Additionally, the vehicle can brake from 60-0 mph in less than 100 feet.
There is also a street-legal track package called American Club Racer, or ACR, that helps reduce the weight of the stock Viper and provides race-ready hardware. It improves aerodynamics and adds a racing suspension.
600-hp, 8.4-liter V-10 with 560 pounds-feet of torque (91 octane required)
Six-speed manual transmission
Fully independent front and rear suspension with dual stabilizer bars
ACR package uses carbon fiber elements to reduce body weight and adds a carbon fiber wing that Dodge says produces 1,000 pounds of downforce at 150 mph
Safety Standard safety features include:
Antilock braking system
Smart key immobilizes the engine in a theft attempt