Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Paul Dean
Los Angeles Times
July 20, 1990
HERE'S THE STORY, here's the rap: 1989 econocars aren't yet on tap.Until humble metal starts coming in, I'm rollin' the gold, which ain'tno sin.This week, for instance, we display a BMW 535i that likes to play. Itruns really fast. It's truly a beaut.
You want it? Hah! Better bringsome loot.I'm talkin' class, I'm talkin' style; I'm talkin' a car that'll makeyou smile. But while you're grinnin' ear to ear, you'd better slow down,check out your rear. See that dude all dressed in blue? He's writing
aticket -- this one's for you.Complaint: There's always something to remind you that perfection iselusive. Yeah, yeah, I know: That rap is proof. But the 1989 BMW 535i'sautomatic-door-lock system is another. The thing can go haywire, whichit did one
Sunday morning after an extended drive.I simply couldn't lock the driver's door. I turned the key in theprescribed manner: Nothing. I sat inside the car and tried pushing downthe door-lock button, but it wouldn't budge. I tried locking all
doorsthrough the central locking mechanism on the front-passenger door. Onlythe driver's door remained unlatched.Yes, I read the owner's manual-- before and after the mini-ordeal. But nothing contained therein gaveme a clue about what was bugging the
stubborn lock.Finally, I resorted to the old bang-the-TV-fix. I opened and slammedthe driver's door several times. I turned the key in the door lock afterthe last slam. Whattaya know? It locked, and locked consistentlyevermore.Praise: The beauty,
feel, and general craftsmanship of the car arebreathtaking. Some cars shout, "Luxury!" The 535i has more class. Thisfour-seat, rear-wheel-drive sports sedan is comfortable with money. Itsall-leather interior is subtle, well-stitched. It has myriad
extratouches -- foot heaters for rear passengers, automatic climate controlfor everyone, sumptuous rear seats with a wide, comfortable center armrest, antilock brakes, an airbag on the driver's side and -- ca-chunk! -- the quiet of a library cubicle
when the doors are closed.Head-turning quotient: Very attractive. Parking attendants fought forit. A kid working at a Wendy's drive-up window was so taken by the car,he almost gave me hamburgers free of charge.Ride, acceleration, braking and
handling: The 535i makes pleasantwork of tight traffic. It also moves with finesse on high-speedhighways. Credit the four-wheel-independent suspension and a perfect50/50 car body weight distribution.Acceleration is terrific. Anyone needing to go any
faster than thisshould rent a racetrack. Power comes from a 3.4-liter, inline,6-cylinder engine rated 208 hp at 5,700 rpm.The 535i's four-wheel-disc brakes are excellent. The antilock brakesystem works well in panic stops.Mileage: About 21 to the
gallon (21-gallon tank, estimated 431-milerange on usable volume), combined city-highway, mostly driver only,mostly using the "economy" mode of the electronically adjustab
leautomatic transmission.Sound system: Eight-speaker, electronic AM/FM stereo radio andcassette with disc player (mounted in trunk but with remote operation),by Pioneer. You never heard it so good.Price: $43,600. What options? Be serious. Dealer's
invoice is$35,315, according to Automobile Invoice Service in San Jose.Transportation charge is $325.Purse-strings note: If you have to read this, you can't afford thiscar.