Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Jim Mateja
July 23, 1989
Slowing down a bit? A little paunch noticeable? Than you`ve either reached 40-something or you`re a Ford Escort. Ford will breathe new life into Escort by bringing out an all-new modelfor mid-`90. The small box on wheels will give way to
more rounded aerodynamiclines when the new model comes out at midyear. Until then, you have to make do with the version that has grown a bitlong in the tooth since being introduced in the 1981 model year, but whichhas exhibited tremendous staying
power and was the best selling car in theindustry in 1987-1988. A 1.9-liter, 90 horsepower, fuel-injected, 4-cylinder engine is standard, teamed with a 5-speed manual transmission. Automatic is a $515 option. Ourtest car had the automatic, which
tended to humble the horsepower. With an EPArating of 27 miles per gallon city/36 highway with manual, 26/31 withautomatic, Escort will allow you to pass most fueling stations even if you do so slowly. Gas pressurized shocks were added for `89 to
improve ride and handling,but the two-door coupe we drove seemed a bit laborious in corners and turnsand heavy in the wheel in most maneuvers. Inside, you sit in narrow, cramped quarters. Arm room is sadly lacking. Standard equipment
includes power brakes, side window de-misters, fourwheel independent suspension, rack and pinion steering, steel-belted radialtires and AM radio. Among the popular options, air conditioning runs $720, AM/FM stereo $152, power steering $235, rear window
wiper/washer $126, tiltsteering $124 and split folding rear seats that increase cargo capacity $50. Base price of the two-door LX coupe is $7,684. The car we drove came with a special value package priced at $1,651 thatfeatured automatic
transmission, bodyside moldings, tinted glass, powersteering, rear window defroster, dual electric mirrors, digital clock andintermittent wipers. A factory discount reduced the special package by $713.Before a $335 freight charge, the test car ran
$10,236. Small-car sales are down sharply from a year ago, and Ford will close its Escort assembly plant in Edison, N.J., for two weeks starting this week tohelp reduce the 86-day supply of cars it has on hand. Escort still is functional if
not fashionable, still high on mileagethough a bit short on off-the-line performance. You can expect some dealing todispose of excess stocks and make room for the `90s. If your chief demands in a new car are basic transportation, good mileage and
carrying a few people and the groceries, Escort represents a good valueright now.