Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Cars.com Staff
June 28, 2010
Vehicle Overview Ford's Focus compact car is sold as a sedan in base S, SE, SES and SEL trims. Competitors include the Chevrolet Cobalt, Honda Civic and Toyota Corolla.
New for 2011 The Focus coupe has been discontinued for 2011.
Exterior The Focus features Ford's bar-style grille that also appears on the front of the Fusion and Edge. Exterior features include:
Standard 15-inch wheels
Standard body-colored front and rear bumpers
Standard chrome grille
Optional chrome handles and mirrors
Optional power mirrors
Optional rear spoiler
Optional chrome tailpipe
Optional 16- or 17-inch wheels
Interior All Focus models seat five. A driver's message center with fuel economy readings is standard. The gauges and buttons have blue backlighting. Audio system readouts are consolidated in a dash-top display. Selectable ambient lighting for the cupholders and footwells is available, and the system has seven different hues with which you can customize the look of the interior. All models get a 60/40-split folding rear bench. Interior features include:
Standard air conditioning
Standard speed-sensitive volume
Standard message center with fuel-economy readouts
Standard keyless entry with power locks and trunk release
Optional power windows
Optional Sync system
Optional leather seating
Under the Hood The Focus is powered by a 140-horsepower, 2.0-liter four-cylinder engine with 136 pounds-feet of torque. Five-speed manual and four-speed automatic transmissions are available.
Cleaner 136-hp engine is available (qualifies Focus as a partial zero-emissions vehicle in California)
Standard five-speed manual
Optional four-speed automatic
Optional sport-tuned suspension
Safety Driving dynamics are enhanced, with a standard electronic stability system on all models. The standard MyKey system, which encourages safer driving for teens, allows parents to limit the vehicle's top speed, add a persistent seat-belt reminder, limit the volume on the stereo to 44 percent of its maximum volume, and have a speed chime activate at 45, 55 or 65 mph. Other safety features include:
Standard antilock brakes
Standard side-impact airbags for both rows
Standard side curtain airbags for both rows
Occupant-sensing airbag inflation regulator
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