Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 7
By Richard Truett
July 7, 1994
There are many Mustang enthusiasts who probably never are going to warm up to any modern Mustang. Time - in an automotive sense - stopped for them in 1973 on the day the first generation Mustang went out of production. That might be one reason
why Ford reached into the past for inspiration for its new Mustang. There are a lot of people out there who feel Ford made a U-turn to a dead-end street when it brought out the Mustang II in 1974. In fact, the second generation of the Mustang - and
even the third, built from 1979 to 1993 - had little of the style and none of spirit that made the original one of the most loved American cars. But stop a minute. Let's say you are a fan of the older Mustangs and that your idea of the
quintessential pony car is a '66 2+2 GT Fastback with a 289 High Performance engine and a four-speed manual transmission. If that's the case, then you ought to check out the Mustang Cobra. Chances are you'll appreciate what Ford has done with this car.
This vehicle deserves to wear the Mustang name more than any other car Ford has built since 1973. In terms of style and performance, the new Mustang Cobra is true to everything that made the original car so great. Compared with the '94 Mustang
GT, the Cobra offers 25 more horsepower, better suspension system and cosmetic and interior improvements. Footnote: The Mustang Cobra is a limited production vehicle produced by Ford's Special Vehicle Team. Not all Ford dealers are carrying the Cobra.
PERFORMANCE Ford has used the venerable 5.0-liter (302 cubic inch) V-8 and its derivatives in everything from dump trucks to luxury sedans during the past three decades. However, I can't remember Ford's cast-iron workhorse being in a finer
state of tune than it is in the1994 Cobra. Horsepower is rated at a robust 240. With that many ponies under the hood, the Cobra strikes fast when you touch the accelerator. But the 3,300-pound car is not a one-trick pony. In addition to being a potent
force from stoplight to stoplight, it is very capable of delivering superb performance on long high-speed highway trips. These days, when one talks about a Mustang, someone is sure to mention the new Chevrolet Camaro and Pontiac Firebird with their
275-horsepower Corvette engines. But a quick glance at the road test summaries of enthusiast magazines shows that the Mustang Cobra compares well against the two GM sports coupes. For instance, Road & Track magazine clocked a Cobra at 6.9
seconds from 0-to-60 mph. (Ford says it measured the trip at 6.3 seconds.) Meanwhile, Road & Track timed the Firebird Formula at 6.7 seconds. The gearing is wonderfully matched to the engine's horsepower. At low speeds the V-8 pulls strongly. But
in second gear you can reach65 mph before the tachometer needle makes to it to the 6,000 rpm limit. From the driver's seat, you feel as if the drivetrain is amazingly flexible.
At highway speeds in fifth gear, the engine is barely ticking over at 2,500 rpm. Ford seems to have struck just the right chord with the Cobra's exhaust note. It's a low rumble that turns into a hoarse growl as the engine winds up. The clutch
pedal is smooth and easy, and the shifter clicks cleanly into each gear. This helps make the car very civilized in stop-and-go traffic. Fuel mileage was poor, but that's probably my fault. For the week I drove the Cobra, my right foot took on a
leadlike demeanor. For those of us who love to drive and who love cars that make all the right noises, you can't help but wind up the Cobra's engine each time you get behind the wheel. In the city I logged 15 mpg of regular unleaded. On a long road
trip, that figure increased to a respectable 25 mpg. HANDLING The Mustang Cobra is a red-hot sports coupe, but it doesn't punish the driver and passengers with a stiff, back-breaking ride. Many sports coupes rely on
a verystiff suspension system to keep the car's body straight in tight curves. Not the Mustang Cobra. Even though the suspension feels soft, you'll have no problem putting the Cobra through its paces. I found that the body stays straight and the car
remains easy to control in sharp turns. This is something of a mystery to me. One of the first things I noticed when I braked the test car hard is how much the front end nose-dives - an action usually associated with soft suspension. I didn't think there
was any way the car would handle well when the time came to push it to the limit. But it did. I rounded some corners with my foot on the accelerator and found the Cobra was ready, willing and able to devour such curves. The steering has a
precise and lively feel, and huge disc-brake rotors on all four wheels, ventilated for quicker cooling, make for strong and predictable stops. Underneath, the Cobra uses a live axle (instead of independent) in the rear and MacPherson struts up front.
FIT AND FINISH In the past five years, Ford has really come to the forefront of American automakers with its innovative and stylish interior designs. In fact, I can't remember the last Ford I drove that didn't have an expressive, user-friendly
interior. The Cobra is no exception. You feel comfortable from the moment you sit in the driver's seat. The dash layout is very simple. All the switches, buttons and controls are labeled cleanly and within easy reach. Three rotary knobs
make adjusting the air conditioner little more than a reflex action. Using the controls require very little thought because of their placement and labeling. Just below the air-conditioning controls is the AM/FM cassette radio and an optional CD
player. The only other control on the dash is the light switch. Cruise control switches are located on the steering wheel and can be operated with your thumbs. On an 11-hour, 720-mile trip to Dothan, Ala., the Cobra proved to be comfortable. The
leather seats are soft, but give nice support to the lower back and legs. As with other Fords, you can adjust the lumbar support by pressing a switch on the side of the seat. Unlike other sport coupes, the Cobra is family friendly. A child's
safety seat easily fits in the rear without blocking vision. Not only that, but an average-sized adult can be comfortable in the rear seat. There's a nice amount of leg and headroom. The radio-controlled lock system is terrific. Its range was
demonstrated accidentally when the car's alarm went off when the panic button on the black plastic key ring was mistakenly pressed while I was inside a restaurant. Since the new Mustang came out in December, Ford has increased production three times
to keep up with demand. From the base model six-cylinder version to the high performance Cobra, Ford designers and engineers seemed to have captured the look, style and, more i
mportantly, the spirit of the original Mustang. Truett's tip: The Cobra is the meanest Mustang Ford has built since the early 1970s. The highly tuned 5.0-liter V-8 packs a venomous bite. And handling is superb.