Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Tony Swan
July 18, 1996
Adding power may make a better sport coupe, but it doesn't always make a better ragtop, and Ford's '96 Mustang Cobra Convertible is yet another case in point. I don't mean to suggest that the 305-horsepower, all- aluminum version of Ford's
4.6-liter, V8 engine makes the going less stimulating. Au contraire. Its performance is distinctly different from the big 5.7- liter V8s available in the Chevrolet Camaro and Pontiac Firebird. But when all those valves (32 of 'em) and overhead
camshafts (four) start turning at higher speeds -- 4,000 r.p.m. and above -- this engine is pure delight. As addictive as it is, however, the engine's additional power also magnifies the basic weakness of this chassis. Even though the current
Mustang was specifically engineered with the convertible in mind, and Ford's Special Vehicle Team has done extensive strengthening for the Cobra version, there's still too much flex in the chassis. And that adds up to a car that isn't quite sure
what it wants to be. For all the engineering updates that went into the latest Mustang make over, Ford stopped well short of a redesigning the car from the ground up. Even though this is America's favorite sporty car, its annual sales didn't
justify the investment that go with an all- new car. As a result, this is the oldest chassis in Ford's entire inventory, rear-wheel drive or otherwise. New suspension components and other engineering tweaks can give an old chassis a new lease
on life in terms of ride and handling. The Mustang Cobra coupe provides striking proof. But they can't really compensate for the absence of a roof. As a consequence, the convertible version has shakes and shudders in bumpy going that don't show up
in the coupe. I emerged from a week of driving the Cobra convertible with a sense of the engine being considerably faster than the rest of the car. In sporty driving on twisting back roads, the rear end hops around nervously on small chatter
bumps, and overall ride is compromised by little things like freeway expansion joints, which become just a bit too perceivable to both the driver and passengers. Structural compromises also show up in the noise department. Convertibles are
notorious for accumulating rattles and squeaks as time goes by, and our Cobra tester had already developed one rattle somewhere in the left rear quarter, even though there were fewer than 2,500 miles on the odometer. With a suspension tuned to
deliver sports-car handling, plus aggressive low-profile tires, it seems likely to me that other irritating body and chassis noises will join in as mileage accumulates. There was another noise source in our test car that had nothing to do with
the structure. The Mustang Cobra only comes with a five-speed manual transmission. An automatic is not even an option. That transmission and rear end produce a little mo
re gear whine than is really acceptable by contemporary standards. This is audible at almost all speeds, but it becomes particularly annoying in fifth gear at fast freeway velocities. Drivetrain noise such as this might be OK in a racing
machine, but it's out of place in a street car. On the plus side of the noise ledger, the V8 engine produces very sophisticated music when it's making power. It's not the lazy basso rumble we've been conditioned to by decades of Detroit
overhead valve V8s, but I find the blend of whiskey tenor exhaust and precision-orchestrated overhead cam machinery is every bit as seductive. While the big difference between the Cobra and the other Mustang convertibles lies in things that don't
show at a glance, there are a few visible reminders. The Cobra coupe and convertible come with their own unique set of handsome 17-inch aluminum alloy wheels, and sporty bucket seats with better than average lateral support and
ery good long-haul comfort. The seats in our test car were clad in creamy black leather that made a spiffy contrast with the arctic white exterior and the white top, a combination that got plenty of longing looks during a weekend of cruising the
Hamptons on New York's Long Island. Another interesting Cobra touch is the instrument package. By day, the gauges are white with black markings. But at night, the lighting reverses the effect, and the numbers glow bluish white on black. Gimmicky,
perhaps, but definitely cool. Our tester was also equipped with a very good AM/FM/CD sound system, although its controls could use the upsizing we've seen in some other newer Ford products. Operation of basic systems was precise and free of
glitches. The top is simple. Undo the two latches atop the windshield, touch a button and down it goes. There's a glass rear window -- no concerns with plastic window fogging or cracking -- equipped with an electric defogger, and the top seals
well. No wind whistles and no leaks in our car-wash check. Shift engagements for the five-speed transmission were exemplary, and the steering provided good road feel, albeit with a little more low-speed power assist than I like in a car conceived
to satisfy sporty appetites. Braking performance, with big discs and standard antilock, is first rate. Like most sporty coupes and convertibles, the Mustang is very short on rear-seat legroom and trunk space. If four-passenger seating is a
priority, Chrysler's Sebring JXi is worth a look, although you'll give up the option of V8 punch that's available in the Mustang, Camaro and Firebird. If you want four-passenger seating with performance, the Saab 900 V6 and 900 Turbo convertibles
are possibilities, although the price goes up to around $40,000. Our Cobra convertible test car was some 10 grand south of that, but still in the realm that's likely to make most of us think more than twice. The basic Cobra ragtop starts at
$28,105, a figure that includes the comfort and convenience features you'd expect of a car in this price class. Our test car was enhanced by a $1,335 preferred equipment package that provided leather seats, compact disc player and antitheft
system, pushing the total perilously close to the $30,000 frontier. Naturally, this includes the extensive suspension tweaking by the Special Vehicle Team plus that superb 305-hp V8. But it seems to me that the Cobra convertible makes promises
it can't quite keep. True, the power is intoxicating, but its handling and ride don't quite keep up. Beyond that, this engine likes revs. It doesn't have the kind of relaxed low-r.p.m. muscle you get in the 285-hp versions of GM's 5.7-liter
V8s, which are offered with an automatic transmission option. Classic American pony-car ragtops are all about cruisin' and lookin' good. The Cobra convertible certai
nly does this, but the GT version -- with its 215-hp 4.6-liter V8 -- does it just as well, for about $4,000 less. If you're interested in all-around performance -- handling, as well as straight ahead -- the Cobra coupe is an excellent choice.
But unless you happen to be a collector, the Cobra convertible is harder to justify. Without a roof, the Mustang Cobra is like a star sprinter trying to run the 100-yard dash in street shoes. He'll look good trying to do it, but it doesn't
quite make sense. SPECS: Rating: 2 wheels Vehicle type: Front-engine, rear-drive, four-seat convertible Key competitors: Chevrolet Camaro Z28, Pontiac Firebird Trans Am Base price:
$28,105 Price as tested: $29,440 Standard equipment: ABS; dual air bags; air conditioning; AM/ FM/cassette sound system; power top, seats, windows and m
rrors; keyless remote entry; cruise control Engine: 305-hp, 4.6-liter V8 EPA fuel econ.: 18 m.p.g. city/26 hwy. Curb weight: 3,540 pounds Wheelbase: 101.3 inches Length:
182.5 inches Width: 71.8 inches Height: 53.3 inches Where assembled: Dearborn