Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 2 of 2
By Tom Strongman
March 19, 1997
Give a Ford Mustang to a bunch of high-performance car nuts and what do you get? The Mustang Cobra. Tweaked by the Special Vehicle Team (SVT), Ford's in-house hot rod shop, the Cobra is not only considerably faster than the standard Mustang but
also stops quicker, rides smoother and acquits itself better in the pot-holed world of everyday driving. Cobras come in coupe or convertible. Production is limited to 7,000 coupes and 2,450 convertibles, and they are sold only through the 707 Ford
dealers licensed to sell SVT products. The coupe starts at $25,860 and the convertible $28,660. Balanced performance is the key to vehicles developed by SVT. Their credo is much like that of European makers who value handling and braking as much or
more so than outright acceleration. Mustang Cobras are more than just stop-light wheelspin artists. They are cross-country runners as much at home galloping down country lanes as cruising the interstates. With a suspension tuned to be firm but
pliant, and with bigger brakes both front and rear, Cobras are designed for enthusiast drivers on a reasonable budget. With a list price of just under $26,000 it is one of the performance bargains of the year. It scoots to 60 mph in 5.9 seconds and has a
top track speed of 152 mph. That compares favorably to a Camaro or Corvette. The most significant difference between the Cobra and a regular Mustang GT is found in the engine compartment. Both have 4.6-liter V8s, but the Cobra uses a
double-overhead-cam (DOHC) version that pumps out 95 more horsepower -- 305 versus 215. That is a quantum leap. The Cobra's engine breathes with greater efficiency due to four valves per cylinder and a twin-throttle-body fuel injection system.
Normally an engine so configured would show its stuff only when revved high, but that is not so with this one. It has more than adequate pulling power at low speed, yet loosen its reins and the added shot of adrenaline when the secondary throttles open
at 3,250 rpm will knock your hat into the back seat. This is a car that demands your undivided attention if you intend to explore the full potential of its performance envelope. Even though the suspension is tuned to provide a reasonably supple
ride on city streets, it is still firm by most passenger-car standards and can be jarring over sharp bumps. The 17-inch wheels are shod with low-profile, high-performance tires picked for their grip. Consequently, the ride they offer is occasionally
rough, but that is a worthy tradeoff for the security they provide when you knife into an exit ramp with excess exuberance. True to its muscle car bloodlines, the Cobra is a vehicle that requires physical input to get a performance output. The
gearshift is firm and direct; the clutch pedal heavy but not tiring. A trip in rush-hour traffic will require more effort than the family sedan, but the results you get are more satisfying if you like fast cars. The compromise continues ins
ide, where a small back seat is only usable for a short time by adults. Ask my wife, who volunteered to scrunch up back there for a short trip when there were three of us aboard. Her knees were tucked up under her chin and her head rubbed the roof. The
back seat is a space best left for the young'uns. Up front, things are much better. The heavily contoured bucket seats provide the kind of support needed for vigorous driving, and they have a wide range of adjustment. Headroom is none too generous,
but that didn't bother me (a benefit to being less than six-feet tall). The Cobra's instrumentation is much like that of the standard Mustang except the dials have white faces with black numbers. At night they reverse colors and the numerals glow
light green. Very pleasing on the eyes. One of my only gripes concerns the outdated stereo that has confusing push buttons instead of nice large knobs like most of the other Ford products. The cupholder that folds out of the console b
ween the seats interferes with your right elbow. Since the Cobra came out in 1994 the only major change has been the addition of the twin-cam engine last year. Visually, the 1997 is almost identical to the 1994. A Pacific Green paint has been added to
the red, white and black colors specific to Cobras. Price The base price of our test car was $25,860. The only options were the Mach 460 AM//FM stereo with compact disc player. The sticker price was $27,195. Warranty The basic warranty
is for three years or 36,000 miles. Point: The Cobra is a Mustang on steroids. It has more horsepower, bigger brakes and a more pliant ride. Counterpoint: The old-style radio controls need upgrading, and the back seat is a challenge for
adults. SPECS ENGINE: 4.6-liter, V8 TRANSMISSION: Five-speed WHEELBASE: 101.3 inches CURB WEIGHT: 3,439 lbs. BASE PRICE: $25,860 PRICE AS DRIVEN: $27,195 MPG RATING: 18 city, 26 hwy.