Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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Expert Reviews 1 of 10
By Jim Mateja
September 12, 1999
The Ford Mustang went on sale April 17, 1964, with a base price of $2,368. To commemorate Mustang's 35th anniversary, Ford has come up with a
limited-edition (5,500 copies to be sold in the U.S., a few still left) anniversary GT coupe and convertible. The GT, powered by a 4.6-liter, 260-h.p. V-8, features body-colored hood scoop, deck-lid spoiler, side scoops and rocker panel moldings;
17-inch, five-spoke aluminum wheels with galloping pony logo; black, silver, white or red exterior finishes; and a variety of 35th anniversary logos. Looks good and doesn't act its age, but this is no Cobra. Don't expect slap-you-back-in-your-seat
acceleration. And be prepared for stiff sports-tuned suspension. Ford has yet to adopt General Motors' new sports-car philosophy that no pain-no gain, makes no sense. But keep in mind that soon, perhaps 2002, a Mustang will arrive, built off the same
platform as the Lincoln LS sedan and the coming Ford Thunderbird coupe, that promises better ride and handling as well as better performance, not to mention more room. We tested the GT convertible, basically a $24,965 GT with a $2,695 35th anniversary
package that includes anniversary logos and script on any item that doesn't move. Options included 4-speed automatic at $815; traction control at $230; sound-system upgrade at $395; convenience group (power driver's seat, speed control, rear window
defroster) at $550; and smoker's package (ashtray instead of another cupholder) at $15. With a $525 freight charge, the sticker topped $30,000. If you can't afford $30,000, call 877-35-YEARS (877-359-3277) for information about less-expensive
anniversary collectibles, from trading cards to water colors to table games.