Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
July 31, 1994
Splash added a little dash for 1994. The dolled up Splash version of Ford's compact Ranger pickup with its flared cargo box and multicolored decals added a SuperCab version for 1994 in two- or four-wheel-drive. SuperCab in Ford vernacular
means an extended cab with two pull-down jump seats in back. But Ford doesn't like to use the term "extended cab" because Chevrolet does. Automakers are funny that way. For example, rather than use the term "hatchback," Ford refers to cars with
lift-up rear hatch lids as "three doors" or "five doors," the lid being the third or fifth door. It doesn't make sense to call a hatchlid a "door" because we never saw anyone open the hatchlid on a car and step in as they would through a door. But if it
makes Ford happy, who are we to object? But we digress. Splash, Ford's fashion statement for youth, now holds the family, thanks to SuperCab. When pulled down, those rear jump seats hold a couple of tykes. When left hidden in the side
walls, there's enough room for some groceries, luggage, fishing or hunting gear or golf clubs-stuff you wouldn't want to leave exposed in the rear cargo bed to get wet or bounced around and damaged. Extended cabs are the rage among truck buyers because
they offer added passenger-hauling capability and as well as cargo security from the elements. The truck we drove came with a 4-liter, 160-horsepower, V-6 engine, which meant ample off-the-line and up-the-hill power. If the 4-liter is weak in any
respect, it's in its ability to meet a gas pump it doesn't like. The 4-liter has a 16-mile-per-gallon city/21-m.p.g. highway thirst, a rating you might find easier to live with in a full-size F-Series pickup than in this compact Ranger. The
Splash we tested came with four-wheel-drive and push-button activation. Just press the button on the dash to engage all four wheels for a trip through snow or along the beach. Some still favor stooping over, finding the transfer case lever and tugging to
engage the wheels the hard way. At the same time, however, those who favor the macho approach, are apt to want push-button activation to make it simpler for the wife and kids to be safer. Our test truck also came with rear-wheel antilock brakes
to keep the cargo bed pointed in the right direction should you have to make a panic stop while hauling a load. It's a nice feature. Four-wheel ABS is nicer, but with four-wheel-drive, rear-wheel ABS does nicely, thank you. Unfortunately, Splash
lacked one feature we'd like-an air bag. No safety cushion until the 1995 model year, when a driver-side bag will be standard. A passenger-side bag was planned for 1995 but won't be added until the 1996 model year. There also are plans for that
passenger bag to come with a cutoff switch so it won't deploy in a frontal impact if the passenger seat is empty. Base price of the Splash is $18,328. It's easy to run th
e price up more. Splash trim-decals, body-colored mirrors and bumpers-added $477, the V-6 $179, automatic transmission $990, air conditioning $806, AM/FM stereo $370 and power windows/door locks $379. With a few other goodies, our test vehicle topped
$22,500, which included $470 for freight. >> 1994 Ford Ranger Splash Wheelbase: 125.4inches Length: 198.2 inches Engine: 4 liter, 160 h.p. V-6. Transmission: 4-speed automatic. Fuel economy: 16 m.p.g. city/21 m.p.g. highway. Base price:
$18,328. Price as tested: $22,579 includes $470 freight charge. Strong point: Smart design. Smooth ride, surefooted handling, long distance comfort, 4x4 foul weather insurance with pushbutton 4x4 activation. Rear wheel ABS standard. Weak point: No air
bags until '95. >>