Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 3
By Paul Dean
Los Angeles Times
January 2, 1989
The Taurus SHO begins stalking freeways this month as the fastest, best idea from Ford since the assembly line. It also is the absolute myth basher. Myth: Detroit cannot build cars with the pure, easy high performance of European sedans.
Truth: With a top speed of 143 m.p.h., the SHO (for super high output) is an Autobahn burner. It is the fastest four-door in U.S. automotive history. It is quicker than the Mercedes 560SEL and the Tokyo-Osaka bullet train. Myth: Even when
American cars are given muscle, they corner like herniated longhorns. Truth: In track tests, writers for Automobile magazine found that the SHO was 1.9 seconds-per-lap faster than the BMW 535. It was more nimble during slalom runs. The SHO has
four doors, seats for five adults and enough rear room for a fortnight's groceries. Its wheels are the same ho-hum type found on the more sedate Taurus station wagon. It has PTA and Baskin-Robbins written all over it. Yet, this bull in Taurus
clothing accelerates from 0 to 60 m.p.h. in 6.7 seconds and that's quicker than the $58,000 Jaguar XJ-S V12 and the $70,000 Ferrari Mondial. The SHO costs $20,000. Dick Landgraff, a program manager for Ford Motor Co., sees the car as a
breakthrough "in terms of providing a very quick car with a sophisticated, multivalve, double overhead cam engine . . . at a price about half what anything comparable costs." The arcanum, of course, is that engine. It is a 24-valve V6 built by
Yamaha of Japan. It is as powerful (220 horsepower) as it is efficient (21 to 34 miles per gallon) as it is industrious (the tachometer is redlined at 7,000 r.p.m.). To some, this use of a Japanese engine by Ford, an American company almost as old
as the car itself, is an insult to reason, public taste and major league baseball. To Ford, however, it was the fastest way to deliver what Europe and Japan have sold Americans for years--high speed, Mighty-Mouse engines. "We weren't sure that we
wanted to make a major leap into high-speed engines because they are substantially more costly," Landgraff explained. "So we picked Yamaha to help us out with this engine, to get some experience, to get some market demand." That demand, he believes,
will come from the driver "who has a couple of kids, is 35, wants more of a sports sedan, but doesn't have a lot of money to spend." The spirited (but garden variety) Taurus was introduced in 1985. It has been an enormous success and production
continues. For the SHO, Ford is geared to a 1989 run of 25,000 cars. If trade press enthusiasm for the car ("America's Best Sedan . . . Ole!" chortled Car and Driver) is any reflection of public passion, Ford will have sold that many before the
close of the January White Sales. Quite simply, at this price, with a performance envelope that stretches from Riverside Raceway to Riverside Drive, there is no compet
ition. Ford did not set out to build a 143-m.p.h. car. It wanted a machine with smooth, instant response through legal speed ranges for today's freeways. Once the mid-range requirements were met, the SHO just happened to have a 143 m.p.h. top end.
The company says it fervently hopes that buyers will resist the fatal attraction. The review car was currant red with extras--leather bucket seats among other upgrades. Disc brakes on all four wheels are standard. So are the Goodyear Eagle GT+4
tires rated for that top speed Ford requests drivers not try. The drive is front-wheel, transmission 5-speed; an automatic is not offered. One factory option is completely ignored--a warning sticker for those who approach this car with their right
foot still tuned to a Nissan mini-truck. SHO's performance, as Ford decreed, is clumped into the mid-range (it accelerates from 50 to 70 on a par with the Porsche 911 Carrera) and that's sufficient for any daily demands
So the SHO can enter a freeway stream ahead of the flow and be set in the fast lane before the meter light is green for the next guy. On the move, this is a car where better drivers can use the gas pedal, not brakes, to execute position changes in
even competitive traffic. And the car corners flat, forgives stompers and wheel-wrestlers, and has a suspension stiff enough to allow both excesses while retaining full ride comfort. Torque steer--that nemesis of front-wheel drive, where hard
acceleration produces a variety of unwanted steering movements--has been engineered almost to zero. Yet such performance is not without flaws. The SHO's shifting is notchier than a 10-speed bike. The car's performance begs an anti-lock brake
system. Fit and finish show the gaps and oversights of any first-year car. Dashboard illumination is piddling. Ford says fixes are in the works. Obviously, at its price, the SHO cannot equal the elegance, mechanical smoothness and five-star luxury
of BMW or Mercedes. But there is no doubt that Ford is selling a handful. They have built a 220-horsepower car after many engineers had said 200 was the limit for front-wheel drive. It is a very fast vehicle with performance limits far beyond the
abilities of 99% of its future drivers. "The car is very quick," Landgraff agreed. "But it is not a touchy car. For the average guy . . . you can push the SHO very hard and not get into trouble." SHO 'nuff. 1989 Ford Taurus SHO, four-door
sedan The Good Maximum go for minimum money. Mercurial acceleration. Disciplines suspension. Reassuring seating and handling. The Bad Clockwork gearbox. Instrument panel illumination. Emergency brake positioning. The Ugly Those station
wagon wheels. Cost Base: $19,739. As reviewed: $21,868. Engine Yamaha V6, four valves per cylinder, double overhead cams, fuel injection, developing 220 brake horsepower. Performance Manufacturer's claim, 0-60 m.p.h. in 6.7 second top
speed, 143 m.p.h. Fuel Economy, 21 m.p.g. city driving, 34 m.p.g. highway.