Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Jim Mateja
September 27, 1993
As the 1993 model year winds down, we pass along apologies to Ford Motor Co. That's apologies, not sympathies. Sympathies it doesn't deserve after agreeing to a contract with the United Auto Workers that not only guarantees people get paid for
not working, but also that they don't have to pay for health care when working or not working. And to think that Ford Chairman Harold "Red" Poling delayed his retirement date by at least a year to see this contract resolved before he left, when
allhe had to do was hand over the keys to the Ford vault to the UAW, with the request: "Don't forget to close the door and turn out the light when you're done, fellas." But we digress. Ford deserves apologies because we keep forgetting that
the Taurus SHO sedan has been civilized for the masses for 1993 with the addition of a four-speed automatic transmission for the first time. Of course, it's easy to forget about the SHO because Ford has been so wrapped up in promoting the upcoming
1994 Mustang that it, too, forgot about the SHO. Ford has a history of preintroduction promotion, but the day the car goes on sale, it's left to fend for itself as Ford quickly moves on to hyping the next new model coming. SHO deserves more. The
Pontiac Bonneville had the domestic sports-sedan market to itself over the last few years. Ford was a mere understudy, a backupto the star, albeit with a very powerful 3-liter, 220-horsepower, 24-valve V-6but only a five-speed manual transmission. Because
only about 15 percent of the population can drive a stick, Ford had an SHO with nowhere to go. For 1993 Ford offers the choice of a 3.2-liter version of the 24-valve Yamaha engine that still develops 220 horsepower but is teamed with automatic only.
If you opt for that combination rather than the standard 3-liter V-6, you pay $641 more. The mileage rating is 17 m.p.g. city/26 highway. The 3.2 V-6 is very lively, and the automatic is smooth-shifting yet quiet.The sedan offers driver- and
passenger-side air bags (passenger optional at $488), anti-lock brakes and a performance suspension that gives Bonneville a run for the money. Lower plastic bodyside cladding and the SHO letters stampedon the rear bumper are nice touches, enough to
identify the car as something special without using floodlights to do so. The base price of the car we tested was $24,829. Standard equipment included power brakes with anti-lock; power steering; power driver's seat, windows and door locks; cast
aluminum wheels; rear deck-lid spoiler; tilt steering wheel; air conditioning; tinted glass; dual power mirrors; cruise control; front and rear stabilizer bars; nitgrogen gas shocks; and rear-windowdefroster. Options included a $1,407 luxury
convenience group with power moonroof, dual power seats and JBL sound system; keyless entry at $193; and a CD player at $491. With a $490 freight charge, the car stickered for about $28,500.
The '94 versions will be in showrooms shortly. The passenger-side air bag and speed-rated tires will be made standard.First review: 09/27/92 It took five years, but Ford finally got the SHO right for 1993. Unfortunately, in focusing on
SHO`s go, Ford shortchanged SHO`s show. For the `93 model year, Ford`s performance sedan offers automatictransmission for the first time, a 4-speed companion to the 5-speed manualthat was the one and only transmission in the car since it first
appeared inthe 1989 model year. What the automatic means is that the 85 percent of the population thatdoesn`t know how to drive a 5-speed, as well as those in the remaining 15percent who do but really don`t want to fight five gears in rush-hour
traffic,can now get their hands on one very energetic sedan. With a little tweaking of the engine by the engineers, SHO now offers a3.2-liter, 220-h.p. version of the 3-liter, 220-h.p. 24 valve V-6 that hadbe
en the only powerplant, and available only with 5-speed before `93. The 3-liter with 5-speed remains the standard engine, the 3.2 with automatic theoptional choice. We test-drove the `93 SHO with automatic and found it performs with thesame zest as
the original Bonneville SSE when Pontiac came up with a sedanthat acted like a coupe. It does fairly well against a SHO with manual, too. Several 0-to-50 m.p.h. sprints performed in just about 4 seconds provedthe SHO with automatic won`t embarrass
you dashing from the light or into the passing lane. Hit the pedal hard, and you`ll be nudged back into the wide,supportive bucket seat. To ensure you realize this is a performance sedan,Ford provides some tuned exhaust sound effects with just enough
growl to call attention to the 3.2 V-6`s quickness. Perhaps the biggest loss between 5-speed and automatic is the 1 m.p.g. in city mileage the automatic gives up in saving you the time and effort inmaneuvering the clutch. The automatic, which comes
with a switch on/offoverdrive, is rated at 17 m.p.g. city/26 m.p.g. highway to the 5-speed`s 18/26. The added money you`ll spend on fuel in a year`s time will be offset bythe money you`ll save on Ben Gay in trying to get your left leg muscles backto
normal after spending a week with the 5-speed`s clutch. You don`t lose any of the SHO`s road-holding ability with eithertransmission. MacPherson struts with coil springs, nitrogen gas pressurizedshocks, stabilizer bars, speed-sensitive variable
assist power steering, athick, sure-handed steering wheel, and 16-inch steel-belted radials maximizeyour grip of the road while minimizing sway, lean, bumping or bouncing. It`s acivilized suspension for the enthusiast without being too firm or too
harshfor the everyday traveler. To complement the 220 h.p., the SHO comes with anti-lock brakes asstandard. We attempted several panic stops, and the car held a straight linewithout wavering. Our only gripe with the brakes was that the pedal travel
wasa bit too excessive in the car we tested. We prefer a firm-feeling pedal that responds at once. In addition to the availability of automatic transmission and ABS, for1993 SHO offers a standard driver-side air bag and optional ($488) passenger-
side air cushion. Performance yet safety in the same package. A car Mom or Dadcan tool around in and have some fun, yet not worry about the kid or twostrapped into the back seat. In other words, SHO is a family car that doesn`t have to act like one.
Pontiac gave new meaning to the sedan when it came out with itsBonneville SSE in 1988. Pontiac showed that a sedan needn`t be stodgy and thattwo extra doors needn`t be a hindrance to performance. With the addition ofautomatic transmission and the added
benefits of ABS and dual air bags, Taurushas moved Ford into that same league. The Bonneville and Taurus bring up another similarity. The original SSEwas a styling gem. I
t looked sporty and was just about as appealing as mostcoupes on the road. Then came a major design change for `92, a look thatpersonally leaves us a bit cold. Sheetmetal, and especially head andtaillights, look ``pinched.`` The `93 SHO left us
with the impression that Ford`s styling guru, JackTelnack, had an off day. There are body-color front and rear bumpers with the ``SHO`` lettering etched into the rear, ``24 valve DOHC`` (dual overheadcam) lettering on the fenders, low-slung front air dam
with fog lights builtin, the floating Ford oval resting where the traditional grille had been, and a flat deck lid spoiler incorporating the third brake light. But give the car a quick, or even lengthy, look from the side or the rear and you
temporarily have to stop and think: Is that a Chevy Lumina? Ford`s intent was to make SHO distinct from the regular Taurus sedan. Itdid, but that`s not to say it did a real great job of it. The SHO`s goodiesare mostly inside o
r under the skin. Of those goodies worth noting, there`s a stowage bin with cassette andcupholder in the center console; tilt wheel, even though it houses an air bag (some cars offer bag or tilt, but not both); a second set of radio volume/seek
controls on the instrument panel near the wheel; a handy yellowrelease button for ease of opening the hood; and an arrow on the instrumentpanel gas gauge pointing to the location of the filler door to help you avoid pulling into the filling station on the
wrong side. Rear seat room is good and trunk space more than adequate. Power doorlocks automatically lock when you put the lever in gear and automaticallyunlock when you move back into park. Another nifty touch is the key fob with buttons
you push to lock orunlock the doors and trunk. It also has a panic button to activate the hornand flash the headlights in the event a seedy character is spotted near thevehicle. One complaint was the leather seat. The leather rubs up against
thecenter console and sounds like someone crumpling a cellophane bag. Base price of the SHO with the 3.2 V-6 and automatic is $25,400, or $640more than with the 3-liter and 5-speed manual. Standard equipment includes power brakes and
steering, AM/FM stereo withpower antenna, power seats, electronic temperature control, rear-windowdefroster, side window de-misters, power door locks with child-proof rearlocks, power windows, intermittent wipers, dual power mirrors, digital clock, dual
exhausts, illuminated entry system, trip odometer, cruise control, 18-ounce carpeting, floor mats, dual vanity mirrors and tinted glass. Ford has been selling about 6,000 SHOs annually, but Ford divisiongeneral manager Ross Roberts said he expects
sales to climb to at least 20,000units in 1993 with the availability now of automatic transmission. He may beerring on the low side.