Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 9
By Jim Mateja
October 27, 1996
Amid complaints that you could buy a Taurus in any color, but not cheaply, Ford brought out a price leader Taurus G sedan for 1996 that's carried into 1997 with one change, a new blue denim exterior color. The prices stays at $18,545, which includes $550
for freight. The G keeps it simple with black rather than body-colored side moldings, rocker panels and mirrors. There's also no power locks and no chance to buy the 3-liter, 200-h.p., Duratec V-6. You have to settle for locks that function
one door at a time when you press the button or insert key. You really don't appreciate power locks until you do without, especially in a midsize sedan that takes more effort to get toeach button than it does in a little subcompact Escort. Women who
travel aloneand parents who travel with kids demand power locks. Another irritant is that you can get only the 3-liter, 145-h.p., Vulcan V-6, not the peppier Duratec V-6. The Vulcan V-6 means the trip down the merger ramp or up the incline must be
taken more cautiously. The Vulcan V-6 is for the older or less aggressive driver content to move from place to place without burning too much fuel (20 m.p.g. city/29 m.p.g. highway). Dual air bags are standard, ABS a $570 option. With an AM/FM
stereo with cassette at $175, you reach $19,290.