Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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Expert Reviews 2 of 2
By Cars.com Staff
July 9, 2013
The Ford Taurus is available in SE, SEL and Limited trim levels and is offered with front- or all-wheel drive. The Taurus, which seats up to five people, competes with the Chevrolet Impala, Hyundai Azera and Toyota Avalon. It is also offered as the high-performance Taurus SHO, which is powered by a twin-turbo V-6 engine.(Skip to details on the: Taurus SHO) New for 2014 The Limited trim level now comes standard with heated and cooled front seats, a power tilt/telescoping steering wheel and push-button start. There's also a new lane departure warning and prevention system for Limited and SHO models. The system gives audible and visual alerts if the car drifts over visible lane markings and can use the electrically assisted power steering to help the car stay in its lane. Exterior Highlights
Standard 17-inch wheels; optional 18-, 19- or 20-inch wheels
Body-colored door handles, front and rear bumpers
Chrome grille accents and chrome-tipped exhaust
Optional power moonroof
Seats up to five with front bucket seats and a three-person rear bench
Power driver's seat
Tilt/telescoping steering wheel, cruise control and a CD stereo
Optional MyFord Touch and
Sync multimedia system
Optional leather seats
Optional power-adjustable pedals
Optional heated and cooled front seats, heated rear seats and power rear sunshade
Under the Hood
Standard 288-horsepower, 3.5-liter V-6 engine
Available 240-hp, turbocharged 2.0-liter four-cylinder
Standard six-speed automatic transmission
Maximum towing capacity is 1,000 pounds, when properly equipped
Side-impact airbags for the front seats
Side curtain airbags
Electronic stability system
Optional rear parking sensors
Optional blind spot warning system and collision warning system
Optional lane departure warning and prevention
Taurus SHO Ford revived an old trim with the Taurus SHO — it stands for Super High Output — which effectively caps the Taurus lineup from a performance and luxury standpoint. The SHO swaps the Taurus' standard drivetrain for a twin-turbo 3.5-liter V-6 with direct injection.
Twin-turbo V-6 makes 365 hp and 350 pounds-feet of torque
Six-speed automatic transmission with steering-wheel paddle shifters
SHO design cues include a unique grille, SHO badges, 19- or 20-inch wheels, dual exhaust tips and a rear spoiler
SHO Performance Package includes beefier brakes, sport-tuned steering, a shorter final drive ratio, 20-inch summer tires and an off mode for the stability system