Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 4
By Jim Mateja
May 28, 1995
Automakers usually like to fill the media test fleet with their best finery, but occasionally an automaker will dare deliver a unit equipped as consumers purchase them, which means affordably. Such was the case with the 1995
Ford Windstar GL. No power door-locks, no power windows, no leather seats, no . . . you get the picture. The GL is the value leader, a bare-bones version with few frills,but a window sticker that won't take your breath away either, though it may
make your heart skip to an unfamiliar beat for a few seconds. The GL is not stripped. It comes with dual air bags and anti-lock brakes asstandard, two of the vital systems everyone wants regardless of whether they can afford to write out one check
that day or one check each month for the next four or five years. Our test vehicle also came with the 3.8-liter, 155-h.p., V-6 engine teamed with 4-speed automatic. Hardly a crude combo. Ample power and quiet operation.The drawback is that the fuel
economy rating is only 17 m.p.g. city/24 m.p.g. highway and that seemed generous based on our real-world extended trip. However, we filled with enthanol, the 10 percent alcohol-based stuff that may clean the air but also does a rather thorough job of
cleaning out your wallet at the pump. Ford, in the next few days, will have an alternative engine available, a 3-liter, 147-h.p., V-6 rated at 18 city/25 highway for those who want to put alittle more time and miles between fills. It will become the
standard engine; the 3.8, V-6 optional. Ride and handling were rather pleasant, though it's best to ease off the accelerator when approaching one of those wide-swing entrance/exit ramps on the interstate to reduce body sway and lean. The long
120.7-inch wheelbase helps smooth out road harshness in the cabin. The GL test vehicle offered no compact disc player but there was an AM/FM stereo with digital clock; no leather, but comfortable cloth that keeps coolerin the summer; no automatic
self-dimming rearview mirror, but two large outside mirrors for good side and rear visibility. The interior may have been spartan, but it was roomy and comfortable and able to seat the entire family, their luggage and the dog. And there were dual
cupholders. The GL starts at $19,590, considerably less than the $23,760 base price forthe next-lowest-priced Windstar, the LX. The options added were the preferred equipment group at $915, which included air conditioning, a seven-inch track
for the rear seat to travel on so it could be pushed forward to store more luggage without removing the seat and floor mats. Standard equipment includes tinted glass, underbody spare tire carrier, rear window wiper/washer, stowage compartment in the
rear side panel, body-colored bumpers, seven-passenger seating, gas-pressurized shocks, power steering and 15-inch tires.