Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Richard Truett
October 22, 1992
Chevrolet wants to sell 72,000 of its redesigned Geo Prizm sedans in the 1993 model year. That may be a daunting task. It's not that the new version of the Prizm, a snappy, stylish four-door, isn't a fine car, mind you. After piling on
more than 500 miles in seven days, I'm convinced it is, indeed, a very fine small car. The new Prizm offers the buyer a good return on his or her investment. So what's the problem? I think it's one of identity and image. Who really knows
what a Prizm is? We can picture a Saturn sedan, a Toyota Corolla, a Honda Civic and many other small cars, but no clear image of the Prizm comes to mind - despite the fact that it has been around for four years. In that time, the Prizm has been
logging most of its miles in rental car fleets. Chevy hasn't done much to rev up the Prizm's retail sales. If Chevy, which runs the Geo division out of its dealerships, can break through the clutter of automotive advertising and come up with a novel
way to get people to look at this car, it'll have a fighting chance to make the new Prizm a winner. The Prizm is every bit as good - and maybe better - than most of what you'll find in Honda, Toyota, Nissan or Saturn showrooms. PERFORMANCE One
twist of the key and you'll know immediately the Prizm LSi is no average small car. There's a smooth-running 1.8-liter 115-horsepower Toyota engine under the hood. The Prizm uses a Toyota drivetrain because it is built in California in a plant owned
by General Motors and Toyota. In fact, under the skin, the new Prizm is identical to the Toyota Corolla. The test car, a five-speed-equipped LSi model, offered pleasing performance. It dashed onto busy interstates and easily passed slower traffic. The
clutch is light to the touch and the five-speed gearbox shifted smoothly. Fuel economy was exemplary. On a trip to Tampa, the test car delivered an even 36 mpg while cruising at a steady 65mph with the air conditioning on. In city driving, that figure
dropped to 32 mpg - which is still excellent. HANDLING Chevrolet let me compare a 1992 Prizm to the 1993 test car. The old car handled something like a water bed on wheels- soggy. The new car falls into a different category. The Prizm LSi
is a competent and sporty sedan. If you really follow small cars, then you know the Saturn SL2 and the Mercury Tracer LTS are the ones to beat when it comes to standard-setting handling. The new Prizm would be right up there were it not for a set
of tires that was continually overwhelmed by the powerful engine. The front tires lost traction easily upon acceleration, especially while making gentle turns. A fatter set of tires probably would eliminate this problem. Anti-lock brakes were a $505
option on the test car. The front disc and rear drum brakes were good enough to stop the 2,359-pound car quickly and without fuss. Steering is tight,
and precise and the turning radius of 31.5 feet give the Prizm great maneuverability. FIT AND FINISH The Prizm's interior is terrific. A one-piece curving dash houses a plain but functional set of analog gauges planted deep enough to prevent
glare from obscuring vision. The controls for the air conditioner and radio are less than an arm's length away in the center of smartly-made control panel. Electric windows with lighted switches and electric mirrors, and automatic door locks take
the Prizm out of the econobox category. Standard safety features include a driver side air bag - something you can't buy on such notable competitors as the Ford Escort and Dodge/Plymouth Colt - and an adjustable shoulder belt harness. The rear
seats in the test car split and fold forward to increase cargo room. And speaking of room, two adults under 6 feet should have no problem getting comfortable in the rear seats. The front seats are stiff and notve
y cushy, but they do their job. On a two-hour journey, I found them to be supportive in the lower back an d thigh areas. Because Chevrolet is trying hard to move the Prizm onto car buyers' shopping lists, you'll find a very agreeable price. The
base model Prizm starts at $9,995, while the base LSi offers a bigger engine, more equipment and a base price about $700 higher. If you bought every option including sunroof and CD player, you won't spend more than $15,500 on a loaded LSi. Truett's
tip: The new Geo Prizm is a classy small car that has the potential to be a grand slam for Chevrolet.