Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Warren Brown
November 22, 1996
(Leaving) LAS VEGAS -- It's easy to tell when to leave this town. You check your bank account. When it's low, you go, which I did, heading north toward Mesquite in a rented 1997 Geo Prizm sedan. It was the appropriate car for departure -- a
genuine low-roller, the sort of car driven by people who lose money in slot machines. Parking attendants at the MGM Grand Hotel in Las Vegas understand as much, as evidenced by their compassionate handling of the financially disabled. They smile and
say stuff like, "I hope you had fun." And when you don't respond, they lower their heads, pick up your bags and whisper, "Better luck next time." Tipping under the circumstance elicits pity. The attendants take your offering reluctantly, as if to say:
"Geez, you don't have to do that." But then, considering the stinginess of my tip, they probably meant, "Don't bother." Anyway, the only thing to do was to escape, which I did, running north up Interstate 15 to Nevada's high country. Background:
The current Geo Prizm, also sold as the Toyota Corolla, was introduced as a 1990 model. Its mission was clear -- to win for General Motors Corp. the same kind of small-car buyers who patronize Toyota Motor Corp. That mission was made possible through
a GM-Toyota joint venture company, New United Motor Manufacturing Inc. (NUMMI) in Fremont, Calif. Anyone believing there is some profound difference between the Prizm and Corolla should visit the NUMMI plant, where they'll see the same workers using
the same parts and tools to build essentially the same cars with different nameplates on the same assembly lines. Thus, you get a Prizm and Corolla of equally high quality, albeit unequal price. To wit: The base Geo Prizm sedan has a base price of
$12,840, compared with $12,998 for a comparably equipped Corolla. That gives new meaning to one of Toyota's mottos: "Oh, what a feeling." The feeling is "ouch!" Both the Prizm and Corolla are front-wheel drive sedans capable of transporting four
people comfortably, five with a squeeze. Both have ample, identical cargo space, 13 cubic feet. And both now meet tougher, 1997 federal standards for side-impact barrier protection. Both the Prizm and Corolla also come with lots of little storage
spaces, including map pockets on the front-interior door panels. Both have dual front air bags, which means infants and small children should be placed in the rear seats. There are two engines available for the Prizm in 1997. The base engine in the
test model is a double overhead-cam, 16-valve, cast iron-block, inline four-cylinder with a 100-horsepower rating at 5,600 rpm. Torque is rated 105 pound-feet at 4,400 rpm. The upgraded Prizm LSi gets a 1.8-liter version of that engine rated 105
horsepower at 5,200 rpm, with torque rated 117 pound-feet at 2,800 rpm. A five-speed manual transmission is standard on all Prizms. A three-speed automatic transmission is optional on the base model, and an electronical
ly controlled four-speed automatic is optional on the upgraded model. People buying the base car should get the five-speed manual, because the three-speed automatic downshifts too darned much. Standard brakes include power front discs and rear drums.
Four-wheel anti-lock brakes are optional. Keep in mind that anything you add, such as leather seats and power moonroof, defeats the economic purpose of buying one of these models. 1997 Geo Prizm Complaint: That loathsome three-speed
automatic transmission in the rental car. Downshifting par excellence! Praise: Superior overall small-car assembly quality. The test car, with barely 1,000 miles on it at time of rental, was tight and rattle-free. An excellent commuter car.
Head-turning quotient: Total vanilla. Warning: do not park this car in a crowded lot without noticing your parking space or leaving some highly identifiable personal mark on the vehicle. Failure to heed this warning could mean waiting for e
ery other car to leave the lot before you find yours. Ride, acceleration and handling: Excellent small-car ride. Very good handling. Acceleration? Ha! Braking was excellent. Mileage: About 26 mpg (13.2-gallon tank, estimated 333-mile range on
usable volume of recommended regular unleaded), running mostly highway with one to two occupants and light cargo. Sound system: Four-speaker, electronically controlled AM/FM stereo radio and cassette installed by General Motors. Surprisingly good
tonal quality. Price: Price on the tested Geo Prizm base sedan is $12,840. Dealer invoice on that model is $11,839.Price as tested is $14,445, including $1,200 in options and a $405 destination charge. Purse-strings note: The Geo Prizm is an
overall excellent value -- a reliable, high-quality small commuter. Compare with Toyota Corolla, Honda Civic, Nissan Sentra, Hyundai Elantra, Chevrolet Cavalier/Pontiac Sunfire, Ford Escort/Mazda Protege, Dodge/Plymouth Neon, Subaru Legacy and Mitsubishi