Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Larry Printz
The Morning Call and Mcall.com
March 2, 1996
With snow often flying faster than presidential campaign rhetoric, it's no surprise that sport utility vehicles (or SUVs for short) are in such demand. Of course, they're also suburbia's latest automotive fashion statement, just as
wood-paneled station wagons or tail fins once were when there were only three TV networks. Since so few of these beasts ever actually go off-road, auto companies have been making them more and more carlike. So it's no surprise that GMC's Jimmy
feels more like a car than a truck. Certainly, you can see that this is a true American vehicle. Not just in character, but in freedom of choice: There are a lot of decisions when it comes to equipping your Jimmy (or it's corporate sibling, the
Chevrolet Blazer). First, chose a two-door or four-door body style. The two-door is sporty, with a shorter wheelbase (100.5 inches) than the sensible citizen four-door (107 inches). Then, chose rear-wheel drive, part-time four-wheel drive, or
full-time four-wheel drive. There's only one engine choice, a 4.3-liter V-6 attached to an electronically controlled four-speed automatic transmission -- but buyers can chose an optional five-speed manual on the two-door. Next, choose a
suspension. There are five options: Smooth-ride, Euro-ride, Off-road, Highrider, and Euro-ride/Luxury-ride. Finally, choose your equipment level: SL, SLS, SLE or SLT. Needless to say, you can equip this vehicle so many different ways that its
character can vary greatly. No matter which iteration you chose, you'll get a very modern-looking truck. Unlike some trucks that look backward for styling inspiration, GM has gone ahead, neatly rounding off the corners while still keep the beefy
stance demanded in this class. The front end is chromed and aggressive, but the overall look is petite. The 4.3-liter V-6 grunts out 190 horsepower at 4400 rpm and 250 pound-feet of torque at a low 2,800 rpm. There's plenty of power here across a
broad range. There's some engine roar and it doesn't sprint from a stop, but if you want a sports car, buy one. This is a truck. The same attitude applies to the handling. It's actually quite good. You won't want to auto-cross with it, but body lean
is well-controlled, no worse than in many family sedans. The ride is better than some GM cars, and quieter too. Yet there's enough height to avoid running over your neighbor's poodle. Suspension is independent up front, with rear leaf springs out
back. Trailer towing capacity is 5,500 pounds. Payload capacity is 1,293 pounds on the four-door. The full-time four-wheel-drive means there's no need to fuss with shifting in and out of four-wheel drive. The part-time system is standard. The dash is
new, shared with the S-series pickup. It's convenient, with most controls up high where you can reach them. The climate control is easy to understand and operate; the lights, somewhat less so. There are extra o
utlets provided to power small items, and a roof-mounted console with space for glasses, radar detectors and such stuff. Gauges are complete, big and easy to read. The only real complaint is GM's refusal to abandon its combination windshield
wiper-washer/turn signal/cruise control stalk. For those unfamiliar with it, it's tacky feel and confusing operation is becoming the butt of jokes. The seats were covered in leather of average quality. The rear seats are mounted a little too low, but
comfortable enough. They're split folding affairs, so loading long items like bookcases is as easy as any wagon. The seven-way power driver's seat was supportive and comfortable for long drives in the Poconos. There is good room for four -- five in a
pinch. The spare tire is located underneath, so there's plenty of cargo space. There's a shade provided to hide valuables in the cargo area, as well as a cargo net. Anti-lock brakes are provided -- front disc, rear drum. The seat
belts are height adjustable. Only a driver's side airbag is available. In sum, what we have here is a comfortable, attractive SUV that coddles you with its confident ability to go anywhere. The new look and refinement make this truck one to check out
if you're shopping in this class. Base price on a rear-wheel-drive two-door is $19,573. Adding four-wheel drive bumps that up to $21,456. Our four-door, four-wheel drive had a base price of $23,504. Watch the options and you can have a go-anywhere vehicle
for the same price as a well-equipped family car. The only thing is, unlike your parents' station wagon, there's no wood-grain option for the side. Too bad. 1996 GMC JIMMY 4WD 4-DOOR SLT Standard: 4.3-liter V-6, four-speed
automatic transmission, power steering, four-wheel anti-lock power brakes, air conditioning, AM-FM stereo with clock, smooth-ride suspension, tinted glass, reclining bucket seats, intermittent wipers, folding rear seats. Options: SLT touring decor, power
windows, power door locks, dual power mirrors, tilt wheel, cruise control, roof mounted luggage carrier, P235/70R15 tires, CD player, locking rear differential, heavy duty trailering equipment, all-wheel-drive transfer case, leather bucket seats. Base
price: $23,504 Total price: $29,455 EPA rating: 16 mpg city, 21 mpg highway Observed mileage: 17 mpg Warranty: Three-years, 36,000 miles