Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Tony Swan
May 2, 1996
Although General Motors' full-size pickups lag behind Ford's new F-150 and the Dodge Ram in some areas, they're up to the minute in one key respect. Thanks to a new third-door option, the usefulness of rear seat space in Chevy and GMC
extended-cab models improves by a bunch, making that space accessible to almost anyone. It's no longer a realm restricted to gymnasts and contortionists. Sure, all truck manufacturers have tried to make rear seats more accessible by making front
seats slide forward more easily. But that extra door -- a $420 option on our loaded GMC Sierra Club Coupe 4x4 -- lends a measure of civilization that takes pickups another evolutionary step forward. While sport-utility vehicles are in the
limelight these days, pickups have been quietly but steadily moving closer to the mainstream as everyday transportation. Adding a back door makes them more convenient for people who need them to haul kids, dogs and groceries inside as well as
lumber, hay bales and sofas in the cargo bed. We're not forgetting the four-door crew cab pickup here. But crew cabs are only slightly shorter than aircraft carriers and only slightly handier in traffic. That's why their popularity is confined
almost exclusively to construction crews and racing teams. GM certainly isn't alone in offering the third-door feature. It's standard equipment on extended-cab versions of the new Ford F-150. But GM was the first to announce a third-door
pickup. Moreover, GM is the only manufacturer offering a third door option on its compact pickup line. When you order an extra door on extended-cab versions of the Chevy S-Series and GMC Sonoma, it's on the driver's side, rather than the
passenger's, but the net effect is the same -- easier access. Incidentally, there's an interesting semantic footnote to the development of the GM third door. Although an extra door makes getting people and stuff into the rear of an extended
cab easier, don't expect living room space once you've eased yourself inside. Rear seat legroom in all full-size extended-cab pickups is about the same as you'd get in a subcompact sedan. Most manufacturers rate extended-cab passenger capacity
at five or six, depending on whether the front has a bench seat or twin buckets. But if your passengers in the rear seat are taller than, say, 5-foot-5, there's really only room back there for two. On the other hand, when you're not
accommodating people there's a lot of room for things you'd rather not leave in the cargo bed, like power tools. And it's a lot easier to get those things in and out. Aside from the absence of an air bag for the front passenger, the interior of
our Sierra test truck provided an excellent index of just how livable pickup trucks have become. In addition to the roominess that goes with an extended cab, this truck was well equipped with air
conditioning, a very good AM/FM/CD/cassette sound system, power windows and locks, tilt steering, cruise control and a leather-wrapped steering wheel. That was all part of a $3,454 comfort-convenience package. The 60-40 split bench seat provided
plenty of room to squirm around in extended driving, which helped to offset its so-so contours. There were also plenty of places to stow small stuff, including a fold-down center console that doubles as a seat back when three are riding up front.
GM's cup-holder team -- a key part for any manufacturer's design staff these days -- did an exceptionally nifty job in the General's full-size pickups. The holders pop out of the upper-right portion of the dashboard above the climate and audio
buttons and dials, but don't interfere with any of them. Nice. Another contemporary feature in our test truck was electronic engagement for the four-wheel-drive system, a $123 option. No wrestling with a separate s
fter for the transfer case. Just push a button and you're ready for gooey going. Even with the third-door option, GM's big trucks are beginning to show their years in a couple of areas. The first is styling. Although pickup truck design ages
slowly, the Chevy and GMC C/K have been upstaged by the macho presence of the Ram and the smooth-but-tough looks of the new F-150. More important, however, is what's underneath the styling. Like their major competitors, GM pickups ride on a sturdy
ladder-type frame. But both the Ram and the new F-150 seem to have an edge in the structural derby. I've watched a number of torture demonstrations involving Big Three trucks bounding over bumps the size of railroad ties. The bumps were laid
out in an alternating pattern so that the shocks were administered first to one side of the truck, then the other, and the maximum speed was about 20 m.p.h. Obviously, all three trucks reacted to this kind of punishment, but none as dramatically
as the GM truck. The cab and the rear of the truck seemed to be marching to entirely different beats, and there were a couple of occasions when I was sure that the cargo box was about to part company with the rest of the vehicle. The F-Series
and Ram pickups didn't twist nearly as much. The GM chassis doesn't appear to be nearly as stiff as its competitors, and that's a bad thing. On the other hand, ride quality in GM pickups may be the best in the business, even with Toyota's mannerly
T-100 included in the reckoning. Our test truck did a surprisingly good job of smoothing out small bumps and broken pavement, even with no load to take some of the starch out of the rear springs. And with a load on board, it was even smoother.
Another area where the GM pickups enjoy an edge over the new F-150 -- at least for the moment -- is in optional powertrains. The F-150's base V6 and new 4.6-liter Triton V8 match up well with the lower tier of GM truck engines -- the 4.3-liter
V6 and 5.0-liter V8 -- but that's as far as the list goes until a new 5.4-liter V8 arrives this fall. All of GM's gasoline truck engines were given the Vortec treatment. That essentially entails vastly improved induction systems for 1996, with
dramatic gains in horsepower and torque right across the board. Our test truck was equipped with the Vortec 5.0-liter V8, which generates 220 h.p., 285 pounds-feet of torque, which is essentially what the 5.7-liter V8 produced last year. The
Vortec 5.7-liter went from 200 h.p. and 310 pounds-feet of torque to 250 h.p. and 335 pounds-feet. Although the 5.0-liter V8 performed smoothly and willingly, my preference among all the GM truck engines is the 5.7-liter V8, which is an excellent
workhorse for hauling or towing or both. Other GM truck engine choices include a 7.4-liter V8 -- a heavy duty performer with 290 h.p. and 410 pounds-feet of t
orque, plus a pair of 6.5-liter turbo-diesel V8s. Dodge has an impressive array of offerings in its truck engine arsenal, too, but GM is definitely at the forefront in this department. Judging by that worried look on your face, I'll bet you've
glanced at the price somewhere along the way. Don't worry. Be happy. The bottom line for our test truck is indeed pretty heavy, but it had everything except for leather upholstery and one of the bigger engines. Pricing for the Club Coupe models
starts at a little more than $18,000, and if you're careful with the option shopping -- you may not need four-wheel-drive, for example -- you could drive home in a well-equipped truck with a 5.7-liter V8 for about $22,000, maybe less. GM's
full-size trucks may be the old kids on the block, but they're priced right, they've got plenty of punch, they're smooth on the street and now they've got the option of that extra door. It's really not so surprising tha
e love our trucks in America. They keep getting easier to love. SPECS RATING: 3 VEHICLE TYPE: Front-engine, rear-drive (4x4) full-size pickup KEY COMPETITORS: Dodge Ram, Ford F-150 BASE PRICE: $20,905 PRICE AS TESTED: $27,437
STANDARD EQUIPMENT: Driver's air bag, four-wheel ABS, daytime running lamps, AM/FM radio, power mirrors, intermittent wipers, removable tailgate SPECIFICATIONS: (manufacturer's data) Engine 220-h.p. 5.0-liter V8 EPA fuel econ. 14
m.p.g. city/18 hwy. Curb weight 4414 pounds Wheelbase 141.5 inches Length 194.5 inches Width 76.8 inches Height 73.8 inches Where assembled Oshawa, Ontario