Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
July 11, 1999
This is the unknown soldier in the GM truck lineup as the Chevy S-10 usually steals the attention. Lots of good features, including optional third door ($295) on driver's side for easier entry/exit into the back of this extended cab; push-button
four-wheel-drive; passenger-side air bag on/off switch with an easy-to-see-light advising whether it is on or off; and enough cupholders for a family sedan. The drawback is that there is precious little room in back even for an extended cab, and the
one relegated there must use a jump seat. (Hmm, one jump seat but two cupholders in back?) Ample power from the 4.3-liter, 190 h.p. V-6, which is rated at 16 m.p.g. city/21 m.p.g. highway. Base price: $20,015. The test vehicle added 4-speed
automatic for a whopping $1,070; air conditioning for $805; power windows/door locks/mirrors; remote keyless entry for $795; AM/FM stereo with cassette and CD player and clock for $402; tilt steering and cruise control for $395; aluminum wheels for $280;
tinted glass for $115; and leather-wrapped steering wheel for $54. Add $520 for freight. Get option-happy and the out-the-door price is going to approach that of the Blazer sport-utility.