Company Facts

Founded: was founded in 1997.



The website launched in June 1998.



175 W. Jackson Blvd., Suite 800, Chicago, IL 60604


Parent Company: is a division of Classified Ventures, LLC, which operates leading online businesses including, and



Classified Ventures is a privately owned, strategic joint venture among five leading media companies: Belo Corp. (NYSE: BLC), Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI), Tribune Co. and The Washington Post Co. (NYSE: WPO).





Revenue Sources: offers online ad solutions for automakers, dealers and private-party sellers in the form of classified advertising solutions, banner advertisements and lead-generation. is a highly successful online business, achieving profitability and driving significant revenue back to its local affiliate markets.


Site Features: offers comprehensive pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content, expert car reviews and access to all the information a car shopper needs to make a confident buying decision. also provides the tools necessary for consumers to place an ad and sell their car online.


Vehicle Listings: offers shoppers a wide selection of more than 2.5 million new and used cars from more than 16,000 dealers and private-party sellers.


Site Traffic:

More than 10 million car shoppers visit each month.


Business Units:

Mother Proof
Dedicated to providing women in general and mothers in particular with useful and entertaining new-car reviews, Mother Proof joined the family in June 2007. Santa Monica Santa Monica is a satellite office specializing in search engine marketing. Using its proprietary search technology, Santa Monica powers the site's search engine lead-generation.


Partners: is partnered with more than 175 local newspaper affiliates, television stations and their respective websites, including,,,, and In addition to local news leaders, is also partnered with national sites like and top online automotive destinations like Yahoo! Autos.

Last updated on 11/17/2010